NIL Deals and Tracker

Mar 27, 2025; Newark, NJ, USA; A view of March Madness signage and the court before an East Regional semifinal of the 2025 NCAA tournament between the Alabama Crimson Tide and the Brigham Young Cougars at Prudential Center.

Major Fast Food Chain Signs NIL Roster of NCAA Tournament Equipment Managers

Wendy's announces partners with equipment managers from Florida, Auburn, among others

NIL News

Major Fast Food Chain Signs NIL Roster of NCAA Tournament Equipment Managers

Wendy's announces partners with equipment managers from Florida, Auburn, among others

Recent Articles

NIL News

BYU Cougars Basketball Star Expands Clever NIL Deal With New Brand Name

BYU Cougars college basketball star with famous heritage celebrates his team in the Sweet Sixteen with creative Tater Tots NIL partnership.

Ta’Niya Latson 00, George Mason takes on Florida State in the NCAA Womens Basketball Tournament in Baton Rouge, LA. Feb 25, 2025

NIL News

Florida State Women's Basketball Star Launches Autographed Trading Card

Nation's leading scorer Ta’Niya Latson signs NIL partnership with Leaf

NIL News

UCLA Bruins Waterboy Signs Creative NIL Deal With National Brand

UCLA Bruins college basketball team manager joins growing trend of waterboys signing NIL deals as he announces a historic one during March Madness.

NIL News

BYU Cougars Basketball Star Highlights Famous Tater Tots Legacy in Creative NIL Deal

BYU Cougars basketball forward Richie Saunders is using his famous family name to his advantage in an NIL deal that ties into March Madness.

Mar 7, 2025; Greenville, SC, USA; Texas Longhorns guard Rori Harmon (3) makes a shot against the Ole Miss Rebels during the second half at Bon Secours Wellness Arena.

NIL News

Athletic Brewing Adds Multiple College Basketball Stars To Their NIL Roster

Six men's and women's basketball players join non-alcoholic brewer ahead of March Madness

NIL News

Top Stars in College Basketball Ink Lucrative NIL Deal Ahead of March Madness

A top fast casual restaurant brand is teaming up with some of the biggest names in college basketball for NIL deals ahead of the 2025 tournament.

Feb 19, 2025; Los Angeles, California, USA; Southern California Trojans forward Kiki Iriafen (44) enters the court against the Michigan State Spartans at the Galen Center.

NIL News

CELSIUS Signs NIL Deals With Players From Every NCAA Tournament Team

The popular energy drink brand has partnered with one player from each men’s and women’s tournament teams.

Jan 19, 2025; Gainesville, Florida, USA; LSU Tigers guard Flau'Jae Johnson (4) gestures against the Florida Gators during the first half at Exactech Arena at the Stephen C. O'Connell Center.

LSU Basketball Star Launches New Music Video with Powerade

All-American guard and accomplished hip-hop artist Flau'jae Johnson drops new song ahead of March Madness

NIL News

Iowa Women's Basketball Star Signs Creative NIL Deal for Exclusive Collaboration

Iowa Hawkeyes college basketball star Taylor McCabe inks an exclusive and memorable NIL partnership with a sushi restaurant.

Iowa State Cyclones' forward Addy Brown (24) looks for a shot around Houston Cougars guard Summer Bostock (8) during the third quarter in the Big-12 women’s basketball at Hilton Coliseum on Wednesday, Feb19, 2025, in Ames, Iowa.

NIL News

New Fast-Food Endorsement Makes NIL Deals with 12 Collegiate Athletes

The fast-food chain has extended new NIL deals to student-athletes from Iowa, Kansas, Alabama, Tennessee and North Carolina.

NIL News

Kentucky Wildcats Basketball Team Waterboys Cash In on Unique NIL Deal

The team managers for Kentucky Wildcats college basketball have found a hilarious way to capitalize on their NIL presence.

Oct 12, 2024; Laramie, Wyoming, USA; A general view of San Diego State Aztecs helmets against the Wyoming Cowboys during the fourth quarter at Jonah Field at War Memorial Stadium.

NIL News

San Diego State Partners With AI-Powered Athlete Platform for NIL Tracking

Aztecs to use athlete marketing intelligence platform Out2Win for advanced NIL tracking

Hickory's Sasha Petrochko follows through on her swing during the second and final round of the PIAA Class 2A girls individual golf championships at Penn State University's White Course Tuesday, Oct. 17, 2023, in State College, Pa.

NIL News

Golf Star, Under Armour Sign Major NIL Deal to Add to Growing Athlete Roster

Under Armour continues to expand their roster of high-performing athletes in a new NIL deal.

Nov 16, 2024; Annapolis, Maryland, USA; Tulane Green Wave quarterback Darian Mensah (10) scores a touchdown during the first half against the Navy Midshipmen at Navy-Marine Corps Memorial Stadium. Mandatory Credit: Tommy Gilligan-Imagn Images

NIL News

Darian Mensah Uses NIL To Support Single Moms Impacted by California Fires

Duke QB Darian Mensah partners with Single Moms Planet to help single mothers overcome financial barriers in youth sports while aiding families affected by California fires

Feb 13, 2025; Los Angeles, California, USA; UCLA Bruins center Lauren Betts (51) drives to the basket between USC Trojans guard Aaliyah Gayles (3) and guard JuJu Watkins (12) during the first quarter at Galen Center.

C4 Energy Assembles Historic NIL Athlete Roster for March Madness

128 college basketball players - including multiple All-Americans - join "C4 Bracket Breakers."

NIL News

Exclusive: UCLA Bruins' Kiki Rice Builds Responsible NIL Legacy With TurboTax

UCLA Bruins point guard Kiki Rice has been a trailblazer in the NIL and college basketball landscape both on and off the court.

NIL News

Hofstra Men’s Lacrosse Team Scores Landmark NIL Deal Changing Player's Trajectory

Thanks to fellow Pride alum Joe Rinaldi and Cheryl Weaver-Ewing, the Athlete Amplifier partnered with Hofstra Men's Lacrosse Team to fairly compensate players and work with Quantum Financial Advisors to set up investment accounts with Charles Schwab & Co.