NIL Deals and Tracker

Dec 31, 2024; Glendale, AZ, USA; Boise State Broncos running back Ashton Jeanty (2) against the Penn State Nittany Lions during the Fiesta Bowl at State Farm Stadium.

Boise State Star Signs First Real Estate Partnership Ahead of NFL Draft

Top running back prospect Ashton Jeanty stars in Opendoor commercial with his Mom

NIL News

Boise State Star Signs First Real Estate Partnership Ahead of NFL Draft

Top running back prospect Ashton Jeanty stars in Opendoor commercial with his Mom

Recent Articles

Apr 14, 2025; New York, New York, USA; Paige Bueckers poses with WNBA commissioner Cathy Engelbert after being selected with the number one overall pick to the Dallas Wings in the 2025 WNBA Draft at The Shed at Hudson Yards.

NIL News

College Basketball Stars Earn Instant Trading Cards After WNBA Draft

NIL trailblazers, All-Americans and National Champions featured in new collection with WNBA jerseys.

Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) against the Clemson Tigers during the CFP National playoff first round at Darrell K Royal-Texas Memorial Stadium.

NIL News

Texas Longhorns Star Arch Manning Announces First Memorabilia Partnership

Longhorns' signal caller expands Panini America relationship to include autographed memorabilia

Tennessee Volunteers quarterback Nico Iamaleava (8) throws during the second half of the College Football Playoff first round game against the Ohio State Buckeyes at Ohio Stadium in Columbus on Dec. 22, 2024. Ohio State won 42-17.

NIL News

Tennessee Star QB Looking for Substantial NIL Increase for 2025 Season

The Tennessee Volunteers are currently in reported negotiations with their star quarterback over NIL compensation.

Nov 29, 2024; Boulder, Colorado, USA; Colorado Buffaloes quarterback Shedeur Sanders (2) prepares to pass the ball in the third quarter against the Oklahoma State Cowboys at Folsom Field.

NIL News

NIL Leader Shedeur Sanders Signs Exclusive Trading Card Deal Ahead of NFL Draft

Former Colorado star quarterback Shedeur Sanders joins former teammate Travis Hunter with Panini America partnership.

NIL News

College Golf Star Happy Gilmore Launches Creative NIL Collection With Arby’s

Ball State college golf star Happy Gilmore is leveraging his unique name into an NIL partnership.

Jan 1, 2025; Atlanta, GA, USA; Texas Longhorns quarterback Arch Manning (16) warms up before the Peach Bowl at Mercedes-Benz Stadium.

NIL News

Texas Longhorns Quarterback Arch Manning Signs His First NIL Fashion Partnership

Manning joins LSU's Livvy Dunne on apparel brand Vuori's exclusive NIL roster

Feb 27, 2025; Indianapolis, IN, USA; Colorado defensive back Travis Hunter (DB15) during the 2025 NFL Combine at Lucas Oil Stadium.

NIL News

Heisman Trophy Winner, NIL Powerhouse Reaches Exclusive Card Deal Before NFL Draft

Colorado All-American wide receiver/defensive back Travis Hunter signs partnership with Panini America.

Jun 8, 2024; Eugene, OR, USA; McKenzie Long of Mississippi (right) defeats Jayla Jamison (left) and JaMeesia Ford (center) of South Carolina to win the women's 200m in 21.83 during the NCAA Track and Field Championships at Hayward Field. Kirby Lee-Imagn Images

NIL News

South Carolina Sprinter Becomes Fast Favorite for Team HOKA in New NIL Deal

The widely known shoe brand is extending its reach to student-athletes of all disciplines.

Mar 30, 2025; Spokane, WA, USA; UCLA Bruins center Lauren Betts (51) stretches before a the Elite 8 NCAA Tournament basketball game against the LSU Lady Tigers at Spokane Arena.

NIL News

UCLA All-American Lauren Betts Signs Spicy New NIL Partnership

Naismith Women's Player of the Year finalist collaborates with official UCLA sponsor La Victoria Brand.

Bloomington South’s Happy Gilmore hits a shot during the boys’ IHSAA golf state finals at Prairie View Golf Club in Carmel, Ind. on Wednesday, June 12, 2024.

NIL News

Ball State Freshman Signs NIL Deal With Sunday Golf, Kickstarting Collegiate Career

Sunday Golf chose a true-to-his-name golfer to sport their product in his first collegiate season.

Mar 27, 2025; Newark, NJ, USA; A view of March Madness signage and the court before an East Regional semifinal of the 2025 NCAA tournament between the Alabama Crimson Tide and the Brigham Young Cougars at Prudential Center.

NIL News

Major Fast Food Chain Signs NIL Roster of NCAA Tournament Equipment Managers

Wendy's announces partners with equipment managers from Florida, Auburn, among others

NIL News

BYU Cougars Basketball Star Expands Clever NIL Deal With New Brand Name

BYU Cougars college basketball star with famous heritage celebrates his team in the Sweet Sixteen with creative Tater Tots NIL partnership.

Ta’Niya Latson 00, George Mason takes on Florida State in the NCAA Womens Basketball Tournament in Baton Rouge, LA. Feb 25, 2025

NIL News

Florida State Women's Basketball Star Launches Autographed Trading Card

Nation's leading scorer Ta’Niya Latson signs NIL partnership with Leaf

NIL News

UCLA Bruins Waterboy Signs Creative NIL Deal With National Brand

UCLA Bruins college basketball team manager joins growing trend of waterboys signing NIL deals as he announces a historic one during March Madness.

NIL News

BYU Cougars Basketball Star Highlights Famous Tater Tots Legacy in Creative NIL Deal

BYU Cougars basketball forward Richie Saunders is using his famous family name to his advantage in an NIL deal that ties into March Madness.

Mar 7, 2025; Greenville, SC, USA; Texas Longhorns guard Rori Harmon (3) makes a shot against the Ole Miss Rebels during the second half at Bon Secours Wellness Arena.

NIL News

Athletic Brewing Adds Multiple College Basketball Stars To Their NIL Roster

Six men's and women's basketball players join non-alcoholic brewer ahead of March Madness

NIL News

Top Stars in College Basketball Ink Lucrative NIL Deal Ahead of March Madness

A top fast casual restaurant brand is teaming up with some of the biggest names in college basketball for NIL deals ahead of the 2025 tournament.

Feb 19, 2025; Los Angeles, California, USA; Southern California Trojans forward Kiki Iriafen (44) enters the court against the Michigan State Spartans at the Galen Center.

NIL News

CELSIUS Signs NIL Deals With Players From Every NCAA Tournament Team

The popular energy drink brand has partnered with one player from each men’s and women’s tournament teams.

Jan 19, 2025; Gainesville, Florida, USA; LSU Tigers guard Flau'Jae Johnson (4) gestures against the Florida Gators during the first half at Exactech Arena at the Stephen C. O'Connell Center.

LSU Basketball Star Launches New Music Video with Powerade

All-American guard and accomplished hip-hop artist Flau'jae Johnson drops new song ahead of March Madness

NIL News

Iowa Women's Basketball Star Signs Creative NIL Deal for Exclusive Collaboration

Iowa Hawkeyes college basketball star Taylor McCabe inks an exclusive and memorable NIL partnership with a sushi restaurant.

Iowa State Cyclones' forward Addy Brown (24) looks for a shot around Houston Cougars guard Summer Bostock (8) during the third quarter in the Big-12 women’s basketball at Hilton Coliseum on Wednesday, Feb19, 2025, in Ames, Iowa.

NIL News

New Fast-Food Endorsement Makes NIL Deals with 12 Collegiate Athletes

The fast-food chain has extended new NIL deals to student-athletes from Iowa, Kansas, Alabama, Tennessee and North Carolina.

NIL News

Kentucky Wildcats Basketball Team Waterboys Cash In on Unique NIL Deal

The team managers for Kentucky Wildcats college basketball have found a hilarious way to capitalize on their NIL presence.

Oct 12, 2024; Laramie, Wyoming, USA; A general view of San Diego State Aztecs helmets against the Wyoming Cowboys during the fourth quarter at Jonah Field at War Memorial Stadium.

NIL News

San Diego State Partners With AI-Powered Athlete Platform for NIL Tracking

Aztecs to use athlete marketing intelligence platform Out2Win for advanced NIL tracking

Hickory's Sasha Petrochko follows through on her swing during the second and final round of the PIAA Class 2A girls individual golf championships at Penn State University's White Course Tuesday, Oct. 17, 2023, in State College, Pa.

NIL News

Golf Star, Under Armour Sign Major NIL Deal to Add to Growing Athlete Roster

Under Armour continues to expand their roster of high-performing athletes in a new NIL deal.