Alabama Football Team Motto Leads to NIL Opportunity for All

All Crimson Tide players can earn compensation for LANK apparel collection

A year ago after missing out on the College Football Playoff, Alabama quarterback Jalen Milroe and defensive back Terrion Arnold came together to brainstorm a way to motivate the Crimson Tide in the offseason and put a disappointing finish to the 2022 season behind them.

The duo created the motto LANK (Let All Naysayers Know) and as they took the role of team leaders this season, Milroe and Arnold got buy-in from the whole team as their inspiration to persevere after a sluggish start to this season, including a loss to No. 3 Texas.

Milroe and Arnold started selling LANK apparel on Athlete’s Thread and now as the Crimson Tide returns to the CFP - after a SEC Championship Game upset of then-undefeated and No. 1 Georgia - LANK is opening up NIL opportunities for the entire team.

Milroe and Arnold gathered the squad together this week to surprise the Tide with their own LANK apparel - featuring their name and number - that they can sell through a collaboration between Athlete’s Thread and the Yea Alabama collective. 

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Alabama fans can purchase athlete-specific t-shirts and sweatshirts online and at the SUPE store on campus, with the Tide player benefiting from each sale.

Leading up to the Rose Bowl - which faces No. 4 Alabama against No. 1 Michigan - fans who make the trip to Southern California will also have the chance to win signed apparel from Milroe and Arnold at the official LANK Store Popup in Pasadena.

What started as a team motto - that inspired the Crimson Tide's return to the CFP - has now evolved into a unique NIL opportunity for all Alabama football players to benefit from.