AXIA Time Rolls Out NIL Partnership with Georgia's Collective

Classic City Collective coordinated deal with College Football Playoff's watch partner

The top-ranked Georgia once again appears to be a favorite to make the College Football Playoff as they aim for a third consecutive national title. 

As a result, the NIL deals continue to roll in for the Bulldogs. Georgia's NIL Collective, Classic City Collective, has a new NIL agreement with AXIA Time, the official licensed watch partner of the Playoff, per Pete Nakos of On3. 

Patrick Jacobs, the collective's VP, mentioned how this could be a huge deal for the NIL world: 

"If people don’t want to simply give just to give, we try and offer different ways that fans can give and get something in return. The watch is a great example. Different revenue streams to where it’s not that we’re going after the people that aren’t willing to simply give and help out and contribute. Now you can get something cool and unique while supporting Georgia’s NIL.”

The two sides began discussing a partnership at the start of the year and it has led to deals including Georgia head coach Kirby Smart signing the boxes of watches. With the autographed boxes, the women’s watches went for $3,000 and the men’s sold for as much as $6,000.

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Quite a few Georgia football stars have a hand in this partnership, including Tate Ratledge, Ladd McConkey, Jamon Dumas-Johnson, Warren Brinson and Sedrick Van Pran.

With AXIA Time being the partner for the College Football Playoff, the Bulldogs could get another special watch coming their way if they can win the SEC title and get back to the playoff.

Georgia next visits George Tech on Saturday in their regular season finale before facing Alabama in the SEC Championship Game on December 2.