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UConn and Purdue Stars Launch Hometown Hero NIL Jerseys

NIL Store celebrates Player of the Year duo's upcoming homecoming games.

Michael Ehrlich

UConn and Purdue Stars Launch Hometown Hero NIL Jerseys
UConn and Purdue Stars Launch Hometown Hero NIL Jerseys /
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Past NCAA women's and men's Players of the Year, Paige Bueckers of UConn (2021) and Zach Edey of Purdue (2022) both have homecoming games over the next month and with the help of the NIL Store, the superstar duo has launched limited edition "Hometown Hero" jerseys to celebrate the occasions.

Bueckers - who made her return to the court this week after 584 days away recovering from a torn ACL - and the #2 Huskies will travel to her homestate of Minnesota on November 19 to face the Gophers. The Hopkins High School (Minnetonka, Minn.) throwback jersey celebrates her historic career where she became the top recruit in the 2020 class and became the school's all-time leader in scoring, assists and steals while earning consensus All-American, National Player of the Year honors.

Bueckers' jersey is available now on the UConn NIL Store.

Edey - the Toronto native and reigning Player of the Year - and the Boilermakers head north to face Alabama in the Hall of Fame Toronto Series on December 9. His homecoming jersey is live on the Purdue NIL Store and features a large Maple Leaf, pinstripes inspired by the 1990’s Raptors jerseys and his "Big Maple" nickname on the back.

A season ago, Edey and the NIL Store launched a wildly popular hockey jersey, which also paid homage to his Canadian roots.

"When we say there is no limit to NIL in the merchandising space, we mean it," VP of Campus Ink Sports, Adam Cook shared with Sports Illustrated. "Zach and Paige are among the most well-known athletes in the country and we were excited to create custom jerseys for them that paired with their respective homecomings."

Both Edey and Bueckers' jerseys retail for $99.99.

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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

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