Name Image Likeness

Campus Ink Partners with NIL Trading Card Company OnIt Athlete

OnIt Athlete Cards will be integrated into Campus Ink's NIL Stores across the country

Noah Henderson

Campus Ink Partners with NIL Trading Card Company OnIt Athlete
Campus Ink Partners with NIL Trading Card Company OnIt Athlete /

In a noteworthy move within the NIL merchandise economy, Campus Ink, a key player in player and team-licensed NIL apparel, has revealed a strategic partnership with OnIt Athlete, a trailblazer in collegiate-athlete trading cards.

This collaboration will integrate OnIt Athlete's trading card offerings into Campus Ink's NIL Store, a network of university-specific digital marketplaces where fans can buy athlete and team-licensed merchandise that directly benefits players on the field.

The expanded offerings via OnIt will provide fans with a more robust selection of collectibles and empower student-athletes with greater opportunities to earn money via NIL.

Under this partnership, OnIt Athlete's trading cards will become available across the NIL Store’s vast network of schools - individual trading cards will also be available for purchase within players' locker rooms, providing fans with an opportunity for a closer connection to their favorite athletes.

Campus Ink has become an industry leader largely due to its generous royalty payments - 5 to 7 times higher than industry giants - to the student-athletes they work with. In November alone, the NIL Store paid over $100,000 in royalty earnings to student-athletes.

When speaking on the new partnership, Steven Farag, CEO & Co-Founder of Campus Ink, emphasized the importance of staying dedicated to student-athletes, “Campus Ink is committed to providing a diverse array of NIL revenue opportunities for athletes while continuing to contribute significant royalties on every sale. OnIt has proven to be NIL’s leader in trading card collectibles and they are aligned in our vision of keeping athletes first in the NIL space.”

In a likeminded statement, Sheridan Hodson, Co-Founder of OnIt Athlete, echoed this sentiment, "OnIt Athlete and Campus Ink share a commitment to prioritizing athletes and pushing the boundaries of innovation in the NIL space. We anticipate positive outcomes for collegiate athletes through this collaboration."

The collaboration of these two companies already appears seamless, as both share a uniform athlete-centric commitment. Throughout January, Campus Ink and OnIt will roll out their trading card offerings nationwide across many schools within the NIL Store network. 

Published
Noah Henderson
NOAH HENDERSON

Professor Noah Henderson teaches in the sport management department at Loyola University Chicago. Outside the classroom, he advises companies, schools, and collectives on Name, Image, and Likeness best practices. His academic research focuses on the intersection of law, economics, and social consequences regarding college athletics, NIL, and sports gambling. Before teaching, Prof. Henderson was part of a team that amended Illinois NIL legislation and managed NIL collectives at the nation’s most prominent athletic institutions while working for industry leader Student Athlete NIL. He holds a Juris Doctor from the University of Illinois College of Law in Urbana-Champaign and a Bachelor of Economics from Saint Joseph’s University, where he was a four-year letter winner on the golf team. Prof. Henderson is a native of San Diego, California, and a former golf CIF state champion with Torrey Pines High School. Outside of athletics, he enjoys playing guitar, hanging out with dogs, and eating California burritos. You can follow him on Twitter: @NoahImgLikeness. 

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