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CELSIUS Highlights College Football Stars in New Campaign

Michael Penix Jr., Bo Nix, Blake Corum and Travis Hunter are the energy drink's ultimate game day lineup

Michael Ehrlich

CELSIUS Highlights College Football Stars in New Campaign
CELSIUS Highlights College Football Stars in New Campaign /
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Ahead of their regular season finales - with major College Football Playoff implications on the line - a roster of some of the country's top players are featured in CELSIUS' latest brand campaign.

All-American shoe-ins and major award candidates Michael Penix Jr. of Washington, Bo Nix of Oregon, Blake Corum of Michigan and Travis Hunter of Colorado highlight the energy drink's promotion of their ultimate game day lineup.

Debuting on FOX during Thanksgiving weekend games, CELSIUS will run their star-studded commercial again during ESPN's coverage of the Heisman Trophy ceremony on December 9, which should certainly include Penix Jr. and Nix as finalists.

Earlier this season, CELSIUS announced partnerships with the athletes' respective universities - through LEARFIELD - to expand the brand's footprint on college campuses around the country. Penix Jr., Nix, Corum and Hunter also signed individual NIL deals with the energy drink brand and have been promoting their offerings throughout the season.

In addition to appearing on CELSIUS' Instagram account, Nix and Hunter posted this new campaign on their individual channels.

Regarding the initial partnership earlier this season, Kyle Watson, Executive Vice President of Marketing at Celsius Holdings, Inc. shared:

“Partnering with LEARFIELD presents CELSIUS with an incredible opportunity to further integrate CELSIUS into the world of college sports, continuing to drive brand awareness on campuses nationwide and leverage our expanding CELSIUS University program.” 

Penix Jr. and Nix are expected to be named Heisman Trophy finalists and Corum was named a semifinalist for the Doak Walker Award.

It will be a busy weekend for CELSIUS' roster with Corum and No. 3 Michigan hosting No 2. Ohio State, Penix Jr. and No. 4 Washington hosting Washington State, Nix and No. 6 Oregon hosting No. 15 Oregon State. Hunter and Colorado wrap up their challenging season with a visit to Utah.

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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

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