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Colorado to Offer Deion Sanders-Inspired NIL Class

Student-athletes to learn how to manage their public persona, leverage NIL

Michael Ehrlich

Colorado to Offer Deion Sanders-Inspired NIL Class
Colorado to Offer Deion Sanders-Inspired NIL Class /
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The impact of Colorado football coach Deion Sanders - Sports Illustrated's Sportsperson of the Year - has now extended from the field to the classroom. The university announced that in the upcoming Spring semester, they are offering a new course - CMCI 4021: Prime Time: Public Performance and Leadership - inspired by Coach Prime.

According to the College of Media, Communication and Information course description, "Prime Time" will focus on "helping college athletes explore how to manage their time in college, prepare for [their] career, manage their celebrity, identify when to best speak into their profit center, advocate for worthy causes, coordinate with sports agents and how to interact with journalists and the media."

Although not taught by Sanders - he easily could - this course will be led by media experts on campus.

Colorado journalism student Jimmie Searfoss shared the course description on X and his post garnered more than 105,000 views.

From his illustrious career on and off the football field to his rebrand as Coach Prime - and subsequent GQ cover, Amazon documentary series, sunglasses line and everything in between - there is no better case study for public performance and leadership than Sanders.

After Colorado started the season 3-0 and became the darling of the college football world, they finished 4-8 in Sanders' first season. However, the scoreboard and record didn't measure Sanders' influence on the program and college sports landscape overall.

Off the field and even outside of campus, Sanders' impact this season paid off for the local Boulder community in a big way. Visit Boulder released data sharing that the six Colorado home games this season generated an estimated $113.2 million total economic impact for the community.

With a very busy transfer portal and early signing period ahead, the future is certainly bright in Boulder on and off the football field.

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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

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