Duke Basketball Power Duo Partner with NIL Store to Launch Fan Gear

Duke Basketball power duo to unveil officially licensed merchandise and custom products.
Duke Basketball Power Duo Partner with NIL Store to Launch Fan Gear
Duke Basketball Power Duo Partner with NIL Store to Launch Fan Gear /
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No. 2 Duke tips off their season Monday night vs. Dartmouth and with National Championship aspirations again front and center in Durham, fans will now have even more ways to sport their favorite Blue Devil players' apparel.

Duke duo Kyle Filipowski and Jared McCain signed partnerships with The NIL Store, powered by Campus Ink, to create and sell officially licensed merchandise. The yet to be unveiled apparel - from hoodies to t-shirts in addition to individual custom products for each player - will be available on the Duke NIL Store soon and with every sale, Filipowski and McCain will earn industry-leading merchandise payouts.

The seven-foot center Filipowski - a preseason AP All-American - returns to Duke for his sophomore season after leading the team in scoring (15.1) and rebounding (8.9) while earning both ACC Rookie of the Year and ACC Tournament MVP honors.

McCain - Duke's latest 5-star recruit - arrives to Durham from Sacramento, CA as a McDonald's All-American and two-time Gatorade California Player of the Year.

NIL Store - and the Mark Cuban-baked Campus Ink - is the leading manufacturer in co-licensed NIL merchandise with design, production, sales a logistics resources for student-athletes, schools, retailers and fans.

"We're thrilled to expand our rapidly growing roster with the additions of both Kyle and Jared to our NIL Store," shared Adam Cook, VP of Campus Ink Sports. "Both individuals are incredible basketball players, but even more so, outstanding individuals with great futures ahead of them. Our creative team is already quickly working to bring their merchandise ideas to life."

Among the other superstars featured at NIL Store’s network of schools are Purdue’s Zach Edey, LSU’s Angel Reese, Flau’jae Johnson and Hailey Van Lith, Marquette’s Tyler Kolek and UConn’s Paige Bueckers.


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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com