Duke Freshman Star McCain Signs NIL Deal with RECOVER 180

Organic hydration brand adds Jared McCain to roster that includes Harden, Gronk and Brees
Duke Freshman Star McCain Signs NIL Deal with RECOVER 180
Duke Freshman Star McCain Signs NIL Deal with RECOVER 180 /
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Ahead of a regular season finale and top-10 matchup against their archival, Duke freshman sensation Jared McCain is adding a hydration partner to his NIL portfolio. The likely ACC Freshman of the Year has announced a collaboration with organic hydration brand RECOVER 180.

McCain joins an all-star roster of athletes who back RECOVER 180 - the only organic sports drink formulated for balanced hydration - including James Harden of the Los Angeles Clippers, Austin Reaves of the Los Angeles Lakers, Michael Porter Jr. of the Denver Nuggets, PGA star Wyndham Clark and NFL legends Rob Gronkowski, Drew Brees, John Elway and Michael Strahan.

"I am thrilled to partner with RECOVER 180, an amazing brand with an excellent product lineup, especially during this time of year for college basketball,” McCain said. "As athletes, we understand the importance of staying hydrated, only consuming the best products, and maintaining our bodies at their peak levels. I look forward to working with RECOVER 180 to encourage others to hydrate better."

"We are excited to partner with Jared McCain to not only celebrate the spirit of March Madness but also to encourage individuals to seek out the best in their performance drinks," said Lance Collins, CEO of RECOVER 180. "Jared's commitment to excellence and his passion for the game resonate deeply with RECOVER 180's mission to empower individuals to live healthier, more active lives."

Represented by Excel Sports Management, McCain's NIL portfolio includes Crocs, Celsius, Champs Sports, CVS and more.

Currently averaging 13.4 points and and 5 rebounds a game, McCain and No. 9 Duke host No. 7 North Carolina on Saturday before the ACC and NCAA Tournaments ahead.


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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com