FOX's 'Caitlin Cam' Sure to Boost Iowa Star's NIL Footprint

Isolation camera on Hawkeyes' superstar Caitlin Clark will stream on FOX's TikTok

Iowa Hawkeyes superstar Caitlin Clark’s Name, Image and Likeness partners are set to get a big boost during the Hawkeyes’ game at Maryland on Saturday.

FOX, which will broadcast the game, is introducing ‘Caitlin Cam’ during the game, which will be streamed live on its TikTok Channel (@CBBonFox).

The partnership marks a first for FOX, as it has never streamed live game content on the social media platform.

Reported by The Athletic, the ‘Caitlin Cam’ has rules. FOX will have a camera that follows Clark’s every move on offense. When Clark is on defense or on the bench Fox will cut to game action. Her feed will also feature natural crowd noise and no commentary.

For viewers that want the full experience, the normal broadcast will be on FOX and will feature announcers Gus Johnson, Stephanie White and Kim Adams.

Clark enters the game averaging 32.1 points, 7.0 rebounds and 7.7 assists per game and became second in all-time scoring among Division I women’s players in her last game. Her Hawkeyes are one of the top-ranked teams in the country and remain a national title contender.

Iowa enters the weekend in a three-way tie with Ohio State and Indiana at the top of the Big Ten. All three are ranked in the Top 10.

Clark’s NIL footprint is one of the largest in college athletics. Her valuation per On3.com is $818,000, one of the largest in women’s college basketball. Her most recent deal with State Farm features commercials during college basketball games this season.

Along with State Farm, Clark recently signed a multi-year deal with Gatorade. She also has partnerships with Buick, Nike and Topps.