Georgia Quarterback Beck Signs New NIL Deal

Beck announces his return to Georgia in 2024, new partnerships with Associated Credit Union

On the heels of announcing his return to Georgia for the 2024 season, Georgia quarterback Carson Beck has a new NIL deal.

Beck has signed a partnership with Associated Credit Union, per On3.com.

ACU is the fifth-largest credit union in the state of Georgia and signed a deal with Bulldogs tight end Brock Bowers last year.

Everett Sports Marketing, which represents Beck, helped facilitate the deal.

Beck, who also has deals with Zero FG Energy Drink and The Players’ Lounge, has an NIL valuation of $1.1 million, per On3, putting him among the Top 20 players in college football.

Beck was eligible for the NFL Draft after the 2023 season but opted to come back to the Bulldogs for another season. NIL could have had something to do with that. But, he’s also been part of the Bulldogs’ program since 2020 and has two national championship rings, and he may crave a third.

But, 2023 was his first full year as the starter, as he succeeded Stetson Bennett. Another year with the Bulldogs may improve his draft stock.

The All-SEC Second Team selection and Manning Award finalist threw for 3,783 yards, which was fourth in the country. His 72.4 completion rate was sixth-best.

He helped the Bulldogs to an undefeated regular season before they fell to the Alabama Crimson Tide in the SEC Championship Game and out of the College Football Playoff’s Top 4 rankings on the final weekend. That denied the Bulldogs a shot at a three-peat.

Georgia will play Florida State in the Orange Bowl on December 30.