Georgia Quarterback Beck Strikes NIL Golf Deal with Players Lounge

Bulldogs' returning star Carson Beck fitted with custom clubs in new NIL partnership

Georgia quarterback Carson Beck keeps racking up the Name, Image and Likeness deals as he recently signed a deal with The Players’ Lounge. Dawgnation.com reported the deal.

As part of the new NIL deal, Beck was fitted with custom clubs at PXG in Buckhead near Atlanta.

Beck has partnered with The Players’ Lounge for a while and has participated in video interviews with the site for at least a year.

It’s the latest NIL deal for a quarterback who is expected to be among the best in the country in 2024 as Georgia seeks its third national championship in four seasons under head coach Kirby Smart.

The Georgia quarterback passed on the 2024 NFL Draft to return to Georgia for one more season, one he hopes will lead to the Bulldogs winning the SEC after falling to Alabama in last season’s title game and dashing their CFP hopes.

Beck was the starter for the first time in 2023, succeeding Stetson Bennett, and led the Bulldogs to a 12-1 record in the regular season, with the only loss coming in the SEC Championship Game to Alabama. He threw for 3,738 yards and 22 touchdowns. He led the Bulldogs to a win in the Orange Bowl over Florida State, 63-3.

Beck has opted into the EA Sports College Football game that will be released this summer. But he also has a deal with Associated Credit Union, along with several other Bulldogs.

But his splashiest deal — or purchase was a Lamborghini Urus Performante, which he reportedly got last month in a social media post touted by Atlanta Autos. It featured Beck with what appeared to be a Lamborghini and touting Beck as the car’s recipient.

It’s a car that can go for as high as $270,000. But it wasn’t clear if it was based on an NIL deal or a purchase that Beck made himself. Beck also has deals with Zero FG Energy and Leaf Trading Cards.

With Georgia expected to be among the top teams in preseason rankings, Beck will likely be a favorite for the Heisman Trophy heading into the 2024 season.