Homefield Apparel Announces NIL Collective Program

Vintage merchandise brand launches affiliate partnerships with multiple collectives

Homefield Apparel, a premium vintage college apparel brand announced its first entry into the NIL space. The company has launched strategic partnerships with five collectives across the country, representing student-athletes from top universities under the Homefield NIL partnership program.

The year-round affiliate partnerships include collectives Boilermaker Alliance, Classic City Collective, Florida Victorious, Hoosiers Connect, and Wildcat NIL, representing student-athletes from Purdue, Georgia, Florida, Indiana, and Kansas State.

In the announcement, Homefield shared that through the use of collective-specific promotional codes, they will allocate 10% of sales revenue generated to that collective. On certain days, Homefield will share 20% of revenue and 20% off to customers. 

Homefield creates premium, officially-licensed collegiate apparel with a throwback look, from hoodies and t-shirts to headwear and accessories.

"Since the summer of 2021, we've been evaluating avenues for Homefield to thoughtfully and meaningfully support student-athletes," said Connor Hitchcock, Homefield co-founder and CEO. "We're finally able to do so through the Homefield NIL Partnership Program, and we could not be more excited to play a role in athletes monetizing their Name, Image and Likeness."

Florida, Purdue, Georgia, Indiana, and Kansas State have some of the best athletic programs in the world. This should make it a benefit for the company and the student-athletes as fans want to wear their merchandise when cheering on their favorite team.