Honey Stinger Announces Next Class of NIL Athlete, School Partners
Sports nutrition brand Honey Stinger has expanded their NIL programing in a massive way, launching a new campaign that includes 40 student-athletes from top programs across the country.
Through their collaboration with The Brandr Group (TBG), Honey Stinger has invested in group licensing deals at schools including Arizona State, Clemson, Maryland, Pittsburgh, USC, and the Ohio State. Athletes from those programs have been selected to take part in Hone Stinger's new The One Teams Trust campaign, including:
- Albi Ndrenika, Maryland Soccer
- Audrey LeClair, Arizona State softball
- Landon Beidelschies, Ohio State baseball
- Olivia Babcock, Pittsburgh Volleyball
- Phil Mafah, Clemson Football
The featured athletes will support the new campaign and highlight Honey Stinger's unique product offering, including waffles, bars, chews, gels and hydration powders.
“Honey Stinger has long been a staple in college athletics, trusted by over 1,500 individual college and professional sports teams to fuel more than 35,000 athletes annually,” said John D’Alessandro, CEO of Honey Stinger. “This campaign underscores our dedication to helping athletes achieve their goals and highlights our deep connection to collegiate sports.”
Honey Stinger's previous NIL collaborations includes Purdue basketball's likely repeat National Player of the Year Zach Edey, USC football and basketball duo Zachariah Branch and DJ Rodman and Rickea Jackson of Tennessee women's basketball, among others.
“Honey Stinger is at the forefront of group rights programs in the NIL space for college student-athletes,” said Wesley Haynes, CEO of The Brandr Group. “The foresight of Honey Stinger’s leadership is remarkable as an early adopter, and now leader, in the sponsorship of male and female athletes that consistently and enthusiastically use their delicious and effective products.”
