Name Image Likeness

Iowa Star Caitlin Clark Breaks Record for Most Expensive Women's Basketball Card

Current bid for Clark's autographed 2022 Bowman U Basketball card is $21,600

Michael Ehrlich

Iowa Star Caitlin Clark Breaks Record for Most Expensive Women's Basketball Card
Iowa Star Caitlin Clark Breaks Record for Most Expensive Women's Basketball Card /
In this story:

Setting records is nothing new for Iowa women's basketball star Caitlin Clark. On the court, she is the most dominant player - female or male - at any level right now, leading the nation in scoring (31.0 points per game) for the No. 2-ranked Hawkeyes and on pace to break the all-time scoring mark. Off the floor, she is among the most prolific college athletes in NIL, counting Nike, Gatorade, State Farm, Bose as brand partners.

Through her partnership with Topps, Clark is breaking an all-time record with the current bid of her signed 2022 Bowman U Basketball card making it the most expensive women's basketball card ever.

According to Eric Whiteback - The Collectibles Guru - the current bid for Clark's signed card ($21,600) has topped the previous record, owned by former Oregon star and now Liberty guard Sabrina Ionescu ($11,500).

With six days left in the auction, the record number has potential to rise even higher.

According to Vivid Seats, Iowa women's basketball has seen a 162% increase in the average sold price for home and away regular season games thus far compared to last season. The Clark show has toured the country and seem massive attendance in away game markets.

Clark and the Hawkeyes next visit No. 18 Ohio State at noon ET on Sunday, broadcasted on NBC and streamed live on Peacock.

Published
Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

Home/NIL News