Iowa Star Caitlin Clark Stars in New State Farm Commercial

Sweet 16-bound Iowa superstar continues NIL dominance heading into NCAA Tournament.

Michael Ehrlich | Mar 27, 2024

Iowa Hawkeyes guard Caitlin Clark (22) celebrates in the final seconds of a second-round NCAA / Zach Boyden-Holmes/The Register / USA

To tip off the NCAA Tournament opening weekend and to celebrate their first NIL partner Caitlin Clark, State Farm unveiled a new TV commercial highlighting the accomplishments of the NCAA's new all-time leading scorer.

The "Covering Greatness" TV spot - voiced by former Naismith College Player of the Year and Hall of Famer Lisa Leslie and set to “Unstoppable” by Sia - debuted on-air during the first few days of the NCAA Tournament action on CBS.

“Covering Greatness” is the latest example of State Farm’s continued celebration and support of Caitlin Clark and women’s sports. She previously starred in a brand commercial with Jimmy Butler and Reggie Miller.

Prior to Clark breaking the NCAA’s all-time scoring mark on her Senior Day, State Farm surprised her with a visit from her idol and basketball legend Maya Moore. They also created a custom jacket from designer Kristin Juszczyk, who famously outfitted Taylor Swift last season during her frequent Kansas City Chiefs games.

Outside of the NCAA Tournament, Clark will next be seen in an upcoming ESPN+ docuseries - “Full Court Press presented by State Farm” - chronicling her historic season, along with Kamilla Cardoso of South Carolina and Kiki Rice of UCLA.

State Farm is one of the many NIL partners for Clark - represented by Excel Sports Management - including Nike, Bose, Gatorade and Panini America, among others.

Clark and No. 1 seed Iowa advanced to the Sweet 16 Monday night after defeating No. 8 West Virginia. They next face No. 5 Colorado on Saturday.

Published Mar 27, 2024

MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com