JLab Signs College Basketball Stars to NIL Deals Ahead of March Madness

Personal technology brand announces college sports program to support 17 schools

Personal technology brand JLab is gearing up for March Madness in a big way. The San Diego-based company announced a comprehensive college sports program that will support 17 Division 1 schools partners - including UCLA, Duke, Gonzaga, Indiana, Oklahoma, St. John’s, TCU, Vanderbilt, Arkansas, Minnesota - along with student athletes across men’s and women’s sports. 

The national program includes NIL partnerships with 16 athletes, coach’s headsets, in-stadium and arena signage and fan engagement sweepstakes.

The first phase of NIL deal rollouts include men's and women's basketball stars such as Lauren Betts and Charisma Osborne of XX UCLA, Sean Stewart of Duke and Lamont Butler of San Diego State, but will expand to more than 50 student-athletes in the future.

“It’s incredible to have a brand like JLab that fits in my life as an athlete and student,” said Betts. “Pre-game or studying I love the JBuds Lux headphones as a stylish option. If I need something smaller but still comfortable, the JBuds ANC 3 earbuds are perfect for when I’m working out or on-the-go.”

“Before every game, I always use the JBuds Lux to listen to my favorite songs to hype me up and tune out my surroundings so I can fully get into game mode,” Stewart added. “Around campus or traveling, I love the Epic Lab Edition for being portable but having incredible sound.”

JLab's initial NIL roster includes:

· Rylan Griffen, Alabama Men’s Basketball

· Sean Stewart, Duke Men’s Basketball

· Taylor Bol Bowen, Florida State Men’s Basketball

· DeAmez Ross, Florida State Baseball

· Nolan Hickman, Gonzaga Men’s Basketball

· Bruce Thornton, Ohio State Men’s Basketball

· Lamont Butler, SDSU Men’s Basketball

· Jillian Archer, St. John’s Women’s Basketball

· Cruz Davis, St. John’s Men’s Basketball

· Tara Daye, St. John’s Women’s Basketball

· Joel Soriano, St. John’s Men’s Basketball

· Dylan Andrews, UCLA Men’s Basketball

· Lauren Betts, UCLA Women’s Basketball

· Will McClendon, UCLA Men’s Basketball

· Charisma Osborne, UCLA Women’s Basketball

· Devin Williams, UCLA Men’s Basketball

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JLab built their NIL roster with assistance from Learfield – the media and technology company – who is the athletics multimedia rights holder for nearly all participating schools.

In conjunction with the signings, the brand is launching their first national JLab x College Sports Sweepstakes, where five lucky winners will earn $250 at JLab.com and $250 for team merch.