Kentucky Basketball Star, Cincinnati QB Sign NIL Deal With Simple Truth

Kentucky's Aaron Bradshaw and Cincinnati's Emory Jones signed a NIL deal with Simple Truth..

The world of NIL continues to evolve, and so many companies are inking college athletes into partnerships. Simple Truth, which specializes in natural and organic snacks and products, has inked two big-name stars to deals. One is Cincinnati Bearcats QB Emory Jones, and the other is Kentucky Wildcats men's basketball star Aaron Bradshaw. 

Bradshaw is an incoming freshman who has a ton of excitement, and the 7-foot-1 power forward has been a hot name in NBA Draft circles as he begins his first year of college. 

Jones played at Arizona State last season before transferring to Cincinnati, and he has thrown for over 1600 yards with 13 touchdowns despite the Bearcats' 2-7 record following the departure of Luke Fickell. 

Both players announced the deal on their Instagram pages. Bradshaw wrote, "BBN loves @simpletruth4u🫶🏾 excited to be part of #teamsimpletruth this season." Bradshaw signed a week before Jones did, and the company is attempting to get into the NIL game more. 

Jones wrote, "@simpletruth4u is a guaranteed TOUCHDOWN 🏈 Excited to be part of #teamsimpletruth." 

View this post on Instagram

A post shared by Emory Jones (@emory.jones5)

Bradshaw signed with Klutch Sports Agency as part of its NIL class back in May, and his value will surely increase once he shows how talented he is in the Wildcats rotation. 

The value for Emory Jones is a lot lower, and On3 has his value right above $100K. But, these players partnering with Simple Truth is a step in the right direction.