Kentucky Star Dillingham Among Athletes to Sign NIL Deal With Crossover Culture

New sneaker brand partners with up-and-coming basketball stars

Crossover Culture has announced NIL deals with Rob Dillingham, Jordan Burks, and Trey Parker. 

Dillingham, a University of Kentucky basketball player, is regarded as one of the best players in the nation.

Burks, a freshman on the Kentucky basketball team, has shown promise in his small role, playing 7.1 minutes per game this season.

Parker will head to NC State next year as the 19-year-old is regarded as a top 100 prospect in his class.

The Los Angeles-based Crossover Culture says they're looking to empower athletes while changing the game to fit these basketball players' styles.

According to the brand, the sneakers can be found at Dick’s Sporting Goods, Hibbett Sports, Foot Locker, Champs, Scheels, and more.

Dillingham had promising words for the sneakers, saying he loves the look and how they feel.

“Crossover Culture’s products have a great feel. Love the look of what they are doing. I definitely appreciate their fresh approach to working with athletes and the overall vision of what they are creating”, said Dillingham.

Parker wants to be a part of something different and loves what Crossover Culture is doing.

“Want to be a part of something different just not the same as everything else. Crossover Culture man just is doing things different”, said Parker when asked why he jumped in with Crossover Culture.

Creativity is a big reason for Crossover Culture attracting athletes, something that made Burks a fan of joining.

“Just like what Crossover Culture is about, sneakers are super comfy, I vibe with the whole brand and how they encourage my own creativity. Really wanted to be a part of what Crossover Culture is building”, said Burks when asked why he jumped on board with Crossover Culture.

In the latest ESPN mock draft, Dillingham lands with the San Antonio Spurs at No. 3. 

Parker is averaging 12 points, 4.7 rebounds, and 8.3 assists for Cold Hearts.

Burks was a top 10 player in the state of Arizona out of high school and should earn more minutes as a sophomore at Kentucky. 

This is a perfect partnership for three exceptional athletes who want to show off their creativity.