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Kentucky Women’s Basketball Player Makes Wildcat NIL History

Maddie Scherr is first female Wildcat athlete to land a car dealership deal

Michael Ehrlich

Kentucky Women’s Basketball Player Makes Wildcat NIL History
Kentucky Women’s Basketball Player Makes Wildcat NIL History /
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Thanks to NIL, Kentucky women's basketball star Maddie Scherr is now cruising around Lexington in a new set of wheels.

The senior and second-leading scorer for the Wildcats made history in the process of signing with Lexington’s Paul Miller Mazda, becoming the first Kentucky women's athlete to score a car dealership deal.

Paul Miller has set Scherr up with a new 2023 Mazda CX-50 Meridian Edition.

“It’s been amazing. I’m just so thankful to Paul Miller for believing in me,” Scherr told FOX Lexington. “To be the first female is an even more amazing feeling and knowing all the history that they have with UK athletics and being a UK athlete, it’s over the moon. Hopefully, this is the start of something for female athletes and it just shows their dedication to supporting women in sports as well and I’m glad I can be maybe a poster child for that.”

The former Kentucky Miss Basketball in high school, Scherr spent two seasons at Oregon before transferring home to the Wildcats. Her diverse NIL portfolio includes a mix of community-focused organizations and brands such as St. Elizabeth Healthcare, Six Star Pro Nutrition, HOIST, and Shady Rays, among others.

“NIL has opened up opportunities I never would have imagined when I was in high school,” Scherr added. “So I would just tell them to keep working. Things can get confusing with the score and, you know, the off-the-court stuff. But I think as long as, you know, you stay focused with your sport, that these off-the-court things will have these great opportunities as well.”

Kentucky next visits rival No. 18 Louisville on Saturday.

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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

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