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Kim Kardashian’s SKIMS Launches NIL Campaign with College Basketball Stars

Caleb Love, Hunter Dickinson, Jared McCain, among featured SKIMS athletes

Michael Ehrlich

Kim Kardashian’s SKIMS Launches NIL Campaign with College Basketball Stars
Kim Kardashian’s SKIMS Launches NIL Campaign with College Basketball Stars /
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Kim Kardashian's shapewear and clothing brand SKIMS has expanded their athlete roster in time for March Madness, partnering on NIL with some of the biggest names in college basketball.

SKIMS announced today their March All-Stars, including Caleb Love of Arizona, Donovan Clingan of UConn, Hunter Dickinson of Kansas, Jared McCain of Duke, Robert Dillingham of Kentucky, and Paxson Wojcik of North Carolina, who all have National Championship aspirations over the next month.

The athletes all model SKIMS' Men's Terry loungewear and were revealed in a video across Kardashian's social channels, including Instagram and her 364 million followers.

The six college basketball stars join SKIMS' athlete roster including Nick Bosa of the San Francisco 49ers, Shai Gilgeous-Alexander of the Oklahoma City Thunder, and Neymar Jr. of Saudi Pro League club Al Hilal, who were recently featured in a brand campaign. Additionally, Super Bowl MVP Patrick Mahomes of the Kansas City Chiefs, his wife Brittany and their two kids starred in SKIMS' 2023 holiday campaign.

In conjunction with the March All-Star campaign launch, SKIMS collaborated with SLAM Magazine on a digital cover, photo shoot and exclusive story featuring the roster of college basketball stars.

“It was really cool to be on set with people who share the same dreams and are as excited about doing a campaign for SKIMS as I am,” McCain told SLAM.

Expect each SKIMS college basketball star to make a deep run in March and continue to bring new eyes to Kardashian’s brand.

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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

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