LSU Star Helps Teammates With NIL Deal Through Livvy Fund

LSU gymnast Olivia Dunne is making good on her desire to leverage her own success for her Tigers teammates.

LSU gymnast Olivia Dunne is one of the NIL space’s most popular college athletes to partner with. Now, she’s extending her reach to help her teammates as an NIL facilitator.

Dunne and Accelerator Active Energy recently announced a partnership through her Livvy Fund that would benefit eight of her teammates on the LSU gymnastics team.

Per Fox Business, the deal allows those eight gymnasts to serve as ambassadors for the Accelerator Active Energy brand.

Those gymnasts are Konnor McClain, the reigning all-around national champion, along with Ashley Cowan, Jillian Hoffman, Chase Brock, KJ Johnson, Haleigh Bryant, Sierra Ballard and Kiya Johnson.

The Livvy Fund, which is under the umbrella of LSU’s official NIL collective called Bayou Traditions, is designed to “provide LSU female athletes with exclusive industry tips and connections Livvy has built,” per the fund’s Web site. “It is the hub for brands and fans to contribute to and support our Lady Tigers.”

Dunne has built a brand almost unto herself in college athletics, with a network of 15 million social media followers based in part on her success as a gymnast, where she is an All-American. Her success in the NIL space caught the eye of Sports Illustrated, which put her and LSU basketball star Angel Reese on their magazine cover for its “Money” issue.

Led by Olivia Dunne and Angel Reese, LSU is setting the standard for athletes in women’s sports capitalizing on NIL deals.@stephapstein on the women’s program ruling the new college sports economy, in SI’s ‘The Money Issue’ https://t.co/1DCI7PH5Yf pic.twitter.com/IiJfpxGqGa

— Sports Illustrated (@SInow) September 13, 2023

Dunne and Reese also appeared in SI’s annual swimsuit issue.

To that end, she is considered one of the most marketable college athletes in the space. On3.com estimates her value as a brand at $3.5 million. In July, Dunne told the Full Send podcast that the most she had been paid as part of an NIL deal was $500,000.

Now she’s passing that value to her teammates.