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LSU's Dunne Launches Exclusive Memorabilia Collection with Leaf

Gymnastics star Olivia Dunne releases historic autographed NIL collection

Michael Ehrlich

LSU's Dunne Launches Exclusive Memorabilia Collection with Leaf
LSU's Dunne Launches Exclusive Memorabilia Collection with Leaf /

In the two and half years of NIL, LSU gymnastics star Olivia Dunne has been one of the most accomplished student-athletes in the space. The combination of her massive social following, diverse brand portfolio and industry-leading collaborations has shown all college athletes what is possible.

Dunne originally signed a NIL deal with Leaf Trading Cards in 2022 and has now taken that partnership to a new level.

Ahead of LSU's first exhibition of the season on Saturday, Leaf launched a full collection of Dunne-signed memorabilia, including her first on-card autographed trading cards, photos, an already sold out LSU leotard, mini football helmets, football jersey and other items.

Leaf hosted the first gymnastics NIL memorabilia signing ever last week, including Dunne and her LSU teammates Savannah Schoenherr, Aleah Finnegan and Elena Arenas, who recently launched her first training card with Leaf. The Trading Card brand has also launched a LSU Gymnastics Collection of memorabilia.

"Working for the industry's most inclusive and female-friendly trading card brand is a true blessing," CJ Breen, Leaf's Director Of Marketing and Licensing shared with Sports Illustrated. "In the last few months, Leaf, under new leadership, has not only taken significant strides forward but has also adopted an innovative approach to enhance the visibility of female athletes on trading cards. The visionary leadership at the helm has played a pivotal role in orchestrating this remarkable initiative for female athletes in the collectible trading card space, taking it to the next level."

In the offseason, Dunne launched Dunne launched The Livvy Fund - in collaboration with official LSU collective Bayou Traditions - to assist female student-athletes in earning new NIL opportunities.

“I really hope to get as many women student-athletes on board as I can," Dunne shared previously with SI Swimsuit. "I want to continue to elevate women’s sports as a whole because they really deserve the same publicity as the men’s. We do equal work, we put in equal time in our facilities every day and in school, so I feel like it would be right for this to be equal.”

In addition to Leaf, Dunne has NIL partnerships with the likes of Vuori, Motorola, Caktus AI, American Eagle and Body Armor, among others.

Outside of NIL, Dunne returns for her senior season where she trains in the all-around and is an All-American on bars. She owns a career high of 9.925 in the event and a career high 9.90 on the floor.

LSU officially begins their season on January 5 versus Ohio State.

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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

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