Michigan Star Corum Signs NIL Deal with Peloton

Wolverine running back adds another national brand to his portfolio

Add Peloton to the growing NIL portfolio of Michigan running back, Blake Corum.

The nation’s leader in rushing touchdowns (18) - for the No. 2 ranked and still undefeated Wolverines - revealed on Instagram his partnership with the fitness brand that signed a landmark deal with the university in August.

Corum introduced his Peloton news via a collab video with instructor Alex Toussaint, asking for his famous motivational advice for gamedays.

Corum captioned the video:

No better way to start my partnership with Peloton than talking to @alextoussaint about how to stay focused, drown out the noise and rise to greatness. 🔥 @onepeloton @pelotonstudios

Corum may not need the extra motivation though. He rushed for 145 yards and two touchdowns in the Wolverines’ 24-15 win over Penn State last weekend. His bloodied forehead was emblematic of the past week for Michigan, which saw its coach, Jim Harbaugh, suspended for the final three games of the regular season due to the program’s sign-stealing investigation.

Harbaugh and the Big Ten agreed to a settlement on Friday which will require the Wolverines' coach to remain suspended for the final two games.

Despite the recent drama, Michigan keeps winning and Corum continues to diversify his NIL portfolio in the process. One of the leaders in the space over the past two seasons, Corum balances his deal-flow with a diverse roster of national and regional brands.

He has partnerships with the likes of Outback Steakhouse, 7-Eleven, Wolverines Boots and Subway in addition to local companies such as Burt Watson Auto Group and The Detroit Garage, a Detroit-area business that services tires, breaks, wheel alignment, oil changes, suspension and engines and has 10 locations in the metro area. Corum also has his own web site with T-shirts and other merchandise.

With a visit to Maryland on Saturday (noon ET on FOX), the game of the year versus Ohio State on November 25, all eyes are on Corum and the Harbaugh-less Wolverines the rest of the month.