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NIL Store Launches Nebraska's Keisei Tominaga Merchandise

'TominagaMania' collection includes Nebraska jersey with Tominaga in Japanese lettering

Michael Ehrlich

NIL Store Launches Nebraska's Keisei Tominaga Merchandise
NIL Store Launches Nebraska's Keisei Tominaga Merchandise /
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Fresh off a 88-72 upset of No. 1-ranked Purdue earlier this week in which he poured in 19 points, Nebraska star Keisei Tominaga has launched a "TominagaMania" merchandise collection with Campus Ink's NIL Store.

The historic victory for Nebraska was the first time they defeated a No. 1 team in 41 years.

Highlighted by a Nebraska No. 30 jersey with Tominaga in Japanese lettering, the collection also includes t-shirts, crew neck sweatshirts and hoodies featuring the Huskers' star guard.

The collection - ranging from $39.99 to $99.99 is available now on Nebraska's NIL store.

In addition to the "TominagaMania" collection, Tominaga's jersey is featured in NIL Store's recent “Winter Edition” line, that includes other star players including Paige Bueckers of UConn, Tyson Walker of Michigan State and Hailey Van Lith of LSU. 

"Our creative team has been watching Keisei closely all season, and after he caught fire in Nebraska's upset victory over #1 Purdue we knew it was the time to strike," shared Adam Cook, VP of Campus Ink Sports. "With Keisei being Japanese, we loved being able to incorporate a piece of home by including the Japanese lettering of his name on his jersey and other merchandise. To no surprise, Nebraska fans are loving every bit of this collection."

Nebraska's NIL Store includes more than 225 current Husker student-athletes who earn industry-leading royalties on every sale of merchandise. Every Husker on the site has an individual locker room with core products, while certain sports feature jerseys.

Backed by Mark Cuban, the Nebraska NIL Store is one of 39 stores featured in the NIL Store network, powered by Campus Ink.

Tominaga - a Preseason All-Big Ten senior guard from Moriyama Nagoya Aichi, Japan - is leading the Huskers in scoring with 14.6 points per game. In the offseason, he helped Japan qualify for the 2024 Paris Olympics by averaging 11.4 points per game in FIBA World Cup play.

Tominaga and Nebraska (13-3, 3-2 Big Ten) next visit Iowa on Friday.

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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

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