Prime Video to Release NIL Docuseries on LSU, Dunne, Reese and other Tiger Stars

'The Money Game' to offer inside look at LSU athletics, showing impact of NIL on college sports

Michael Ehrlich | Jan 25, 2024

Prime Video to Release NIL Docuseries on LSU, Dunne, Reese and other Tiger Stars /

In this story:

LSU student-athletes have dominated the NIL game over the past two and half years and the athletic program will now be highlighted in a new Prime Video docuseries.

The streamer announced The Money Game will be coming soon, offering an exclusive, all-access pass to the 2023-24 athletic season inside LSU Athletics and showcasing NIL's impact on college sports.

From gymnast Olivia Dunne to Heisman Trophy winner Jayden Daniels to defending women’s basketball National Champion duo Angel Reese and Flau’jae Johnson, star Tiger athletes and the work in NIL will be highlighted in the series.

View this post on Instagram

A post shared by Olivia Dunne (@livvydunne)

Setting the NIL pace for all athletes to follow, LSU's roster of student-athletes continue to innovate in the space.

Over the Summer, Dunne launched The Livvy Fund - in collaboration with official LSU collective Bayou Traditions - to assist female student-athletes in earning new NIL opportunities.

Ahead of their matchup versus No. 1-ranked South Carolina, Reese leveraged her NIL partnership with Beats by Dre to gift LSU-inspired headphones to her whole team and staff.

The Money Game is directed by Drea Cooper and produced by Campfire Studios, Axios Entertainment, and LSU and NBA legend Shaquille O’Neal's Jersey Legends, a division of Authentic Studios.

The docuseries is the latest sports content from Prime Video, including Kelce, the documentary about Philadelphia Eagles center Jason Kelce and Colorado coach Deion Sanders' Coach Prime series.

@angelreese10
Glad I was able to do this for my LSU family! Looking forward to the future with @Beats by Dre #geauxtigers 💛💜
♬ original sound - angel

The Money Game will premiere exclusively on Prime Video in more than 240 countries and territories worldwide.

Published Jan 25, 2024

MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com