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Tom Brady Joins "Michigan vs. Everybody" Movement

Wolverine legend's Autograph brand launches wristbands to support Michigan student-athletes

Michael Ehrlich

Tom Brady Joins "Michigan vs. Everybody" Movement
Tom Brady Joins "Michigan vs. Everybody" Movement /
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Ahead of today's highly anticipated matchup of undefeated arch rivals - No. 2 Ohio State visiting No. 3 Michigan - Wolverine legend Tom Brady announced his support of the "Michigan vs. Everybody" movement.

Brady's company Autograph has collaborated with Valiant Management Group and the Detroit vs. Everybody brand to introduce a "Michigan vs. Everybody" silicone wristband to support Wolverine student-athletes. The wristbands are exclusively available this weekend via Autograph's Rewarding Fans App and The M Den retail locations around Ann Arbor.

For every wristband purchased through Autograph's app, a donation will be made to Michigan collective  Champions Circle, which directly supports student-athletes. Brady also shared a special code - Brady - on his Instagram that fans can use to download the app and purchase the wristbands.

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This wristband launch follows a full "Michigan vs. Everybody" merchandise line that launched leading up to the rivalry game.

Autograph's Rewarding Fans App was created to provide supporters with access to the best Michigan football content all in one place and rewards them for consuming content and being a passionate fan.

Further hyping up Michigan faithful, Brady lended his voice to narrate FOX's pregame video promoting the rivalry game, surely to set viewership records.

This "Michigan vs. Everybody” wristband is the latest offer available via the app and was created for Wolverine fans to wear during their rivalry weekend and during bowl season. The Autograph App will be expanding to other fan communities in 2024.

Michigan and Ohio State kick off at noon ET on FOX.

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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

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