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Top Nebraska Recruit Raiola Signs First NIL Deal with Panini

Future Cornhuskers quarterback inks exclusive trading card partnership

Michael Ehrlich

Top Nebraska Recruit Raiola Signs First NIL Deal with Panini
Top Nebraska Recruit Raiola Signs First NIL Deal with Panini /
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Fresh off of making the most talked about commitment flip in this year's class, Nebraska's future quarterback Dylan Raiola has signed his first NIL deal.

A day after putting pen to paper with the Cornhuskers, Raiola shared news on Thursday that he has signed an exclusive multi-year trading card deal with Panini America.

“I am really excited to celebrate this next stage of my career by partnering with Panini,” Raiola shared in a press release. “Being on a trading card is a dream, and I am proud to be part of the Panini team.” 

Raiola joins a robust NIL roster of Panini athletes that includes Arch Manning and Quinn Ewers of Texas, Caleb Williams and Zachariah Branch of USC, Michael Penix Jr. and Rome Odunze of Washington and Joe Milton of Tennessee, among others. Panini recently made history by signing fellow Cornhusker - three-time volleyball All-American - Lexi Rodriguez to a NIL partnership.

Panini’s partnership with Raiola will include autographed trading cards and marketing with his first trading cards expected to appear in the brand's upcoming collegiate products.

“Dylan is both an outstanding player and young man, and he is a natural fit to join the Panini family,” Jason Howarth, Senior Vice President of Marketing and Athlete Relations added. “We are excited about his future as he enters the next phase and transitions to college and to share his Panini products with fans across the country.”

Raiola played his senior season at Buford High School (Buford, Georgia) where he threw for 2,819 yards and 34 touchdowns.

The son of former Nebraska and NFL offensive lineman Dominic, Dylan Raiola flipped to the Cornhuskers from Georgia, where he committed to in May 2023. Raiola had previously committed to Ohio State a year earlier.

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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

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