Name Image Likeness

Topps Launches First-Ever March Madness Cards Featuring Clark, Reese, Edey and Sheppard

Bowman U NOW March Madness set includes 20 NCAA Tournament-bound athletes

Michael Ehrlich

Topps Launches First-Ever March Madness Cards Featuring Clark, Reese, Edey and Sheppard
Topps Launches First-Ever March Madness Cards Featuring Clark, Reese, Edey and Sheppard /
In this story:

With NCAA Tournament brackets now set, Topps tips off March Madness a little early today with a first-of-its-kind licensed trading card offering. The brand today is launching a new collection - Bowman U NOW March Madness - featuring 20 existing Topps athletes who will be playing in the NCAA Division I Men's and Women’s basketball championships over the next month. 

Going live today at 3:30PM ET on topps.com for $139.99, the set features star players such as Caitlin Clark of Iowa, Angel Reese of LSU, Zach Edey of Purdue and Reed Sheppard of Kentucky. Topps' full roster includes:

Women’s: 

- Georgia Amoore, Virginia Tech

- Cameron Brink, Stanford 

- Paige Bueckers, UConn

- Caitlin Clark, Iowa

- Aaliyah Edwards, UConn

- Hannah Hidalgo, Notre Dame

- Rickea Jackson, Tennessee

- Angel Reese, LSU

- Hailey Van Lith, LSU

- Mikaylah Williams, LSU

Men’s: 

- Armando Bacot, UNC

- Stephon Castle, UConn

- Rob Dillingham, Kentucky

- Zach Edey, Purdue

- Kyle Filipowski, Duke

- Dalton Knecht, Tennessee

- Kevin McCullar Jr., Kansas

- Tristen Newton, UConn

- Reed Sheppard, Kentucky

- Cody Williams, Colorado

All cards will incorporate NCAA March Madness logos and other intellectual property. In each eight-card pack, are six base cards, one guaranteed autograph and one guaranteed parallel card. Among the cards fans will be chasing: a dual-autograph card featuring likely repeat National Player of the Years Clark and Edey - there will be one rare dual autograph card every 10 packs - and dual autograph cards such as: Clark/Angel Reese, Reese/Hailey Van Lith and Sheppard/Dillingham.

Beyond this unique set, Topps and the NCAA look to continue to explore ways to celebrate the student-athlete in the NIL era.

Topps has launched more than 120 Bowman U Now cards this season including 61 cards featuring college basketball student-athletes such as the making Clark, who has had 13 of her own, the most of any college student-athlete.

Published
Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

Home/NIL News