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UConn Basketball Programs Launch NIL Apparel and Poster Collection

Campus Ink's NIL Store creates hand drawn caricatures of each Husky player

Michael Ehrlich

UConn Basketball Programs Launch NIL Apparel and Poster Collection
UConn Basketball Programs Launch NIL Apparel and Poster Collection /
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UConn is the only school in the country with both men's (No. 5) and women's basketball (No. 8) programs ranked in the top-10, so it is only fitting that they launch a new NIL apparel and poster collection together to celebrate the 2023-24 season.

Inspired by music tour graphics and created by Campus Ink's NIL Store, the t-shirts, hoodies, crews and poster feature hand drawn caricatures of each Husky player.

The defending champion men’s team collection - “Everything” - pays homage to the squad's mantra this season as it looks to repeat, while the women's side's “Shut Up and Win Games Tour," comes from head coach Geno Auriemma’s interview that went viral over the Summer.

With industry-leading merchandise payouts from Campus Ink, each UConn athlete will earn NIL compensation from sales.

"We're always looking for new and innovative ways to engage fans on behalf of our athletes and this project with UConn was no exception," Campus Ink's Director of NIL Marketing and Communications shared with Sports Illustrated. "We worked hand-in-hand with UConn over the last few months and are thrilled with the way it turned out. UConn fans will be able to purchase posters and merch celebrating their Huskies just in time for the holiday season."

The collection is available now on UConn's NIL Store.

The UConn men next visit Indiana on Sunday while the women travel to Minnesota for star Paige Bueckers homecoming game. The 2021 Player of the Year recently launched a Hopkins High School (Minnetonka, Minn.) throwback jersey with Campus Ink to celebrate the upcoming game.

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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

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