UConn Star Bueckers Headlines Team Dunkin’ NIL Roster

Coffee and donut brand partners with 17 top student-athletes across six sports
UConn Star Bueckers Headlines Team Dunkin’ NIL Roster
UConn Star Bueckers Headlines Team Dunkin’ NIL Roster /

After a successful inaugural NIL campaign a year ago, Dunkin' has returned to expand and diversify their roster in a big way.

The season’s version of “Team Dunkin” features 17 top student-athletes across six sports - including four returning stars and 13 new faces - from last year’s group.

Headlined by UConn star Paige Bueckers - the 2021 National Player of the Year who returned to the court this month after 584 days away recovering from a torn ACL - this year's campaign includes a $25,000 contribution from Dunkin’ to UConn’s Husky Harvest food pantries. Bueckers, in collaboration with Dunkin' and Connecticut Foodshare, hopes to address food insecurity throughout the university community.

“I’m honored to be partnering with Dunkin’ to connect with fans and to support our communities through a brand we all know and love,” Bueckers said in the announcement press release.

Returning athletes include stars Armando Bacot (North Carolina Men's Basketball), Devin Carter (Providence Men’s Basketball), Devyn Flaherty (Florida State Softball) and Kenadi Brown (New Hampshire Women’s Gymnastics)

The full Team Dunkin’ roster features:

  • Riley White, Alabama Women’s Track & Field
  • Rayvonn Griffith, Cincinnati Men’s Basketball
  • Paige Bueckers, UConn Women’s Basketball
  • Donovan Clingan, UConn Men’s Basketball
  • Riley McCusker, Florida Women’s Gymnastics
  • Devyn Flaherty, Florida State Softball
  • Malaki Starks, Georgia Football
  • Matt Cross, UMass Men’s Basketball
  • Kenadi Brown, New Hampshire Women’s Gymnastics
  • Armando Bacot, North Carolina Men’s Basketball
  • Nick Singleton, Penn State Football
  • Devin Carter, Providence Men’s Basketball
  • Sam Hagerty, Rhode Island Women’s Soccer
  • Raven Johnson, South Carolina Women’s Basketball
  • JJ Starling, Syracuse Men’s Basketball
  • Jonas Aidoo, Tennessee Men’s Basketball
  • Emma Utterback, Vermont Women’s Basketball

“I’m really excited to team up with Dunkin’ for another season, as it’s a brand that has been a part of my journey since childhood,” shared the All-American Bacot. “Returning to Team Dunkin’ this season means more than just repping a brand that I love as the season tips off – it’s about showing the energy that Dunkin’ represents on and off the court. Running on Dunkin’ fuels my drive to excel and empowers me to make a difference every step of the way.”

The Dunkin' campaign was brought to life by LEARFIELD - who as the athletics multimedia rightsholder of the participating athletes' universities - enabled the use of official school marks and logos by "Team Dunkin'" in their social media posts.

“We are excited to work with Dunkin’ to bring Team Dunkin’ back for a second year and further integrate the brand with college fans across the country,” said Roy Seinfeld, Senior Vice President of Nationals Sales for LEARFIELD. “We look forward to continued collaboration with the iconic company and our university partners to expand the Team Dunkin’ platform that provides NIL opportunities to a diverse group of student-athletes.”


Published
Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com