Name Image Likeness

UNLV NIL Collective to Host $100K Half-Court Shot

Friends of UNILV partners with Palms Casino Resort to support men's and women’s basketball teams

Michael Ehrlich

UNLV NIL Collective to Host $100K Half-Court Shot
UNLV NIL Collective to Host $100K Half-Court Shot /
In this story:

The official NIL collective of UNLV - Friends of UNILV - has partnered with Palms Casino Resort to launch a "$150K Half-Court Madness" campaign that offers fans a new way to support both Rebel basketball teams, while also giving them a chance to win some lucrative prizes. 

Rebel supporters can enter to win a chance to shoot a $100,000 half-court shot and over $50,000 in other prizes. Per the collective, participants will receive a drawing entry for every dollar pledged, plus up to $100 in Free Play or Dining Credits from Palms Casino Resort for their donation, essentially paying them back for contributing. 

“This promotional event is groundbreaking with a new and thrilling way for UNLV fans to support Rebel basketball student-athletes at a time when it is most needed, have some fun and win huge prizes while they’re at it.” said Friends of UNILV General Manager, Shayne Odum. “$150,000 Half-Court Madness gives fans the opportunity to have a once-in-a-lifetime Las Vegas experience at Palms Casino Resort, have a shot at winning prizes every week, and even pay them back for their donation. Everybody wins.”

Fans will be able to donate and qualify for the prizes starting at $25 and for every dollar donated, supporters will receive an equal number of drawing entries into the $100,000 half-court shot when the UNLV hosts NCAA Tournament runner-up San Diego State on March 5.

The fan selected to take the half-court shot will also receive a two-night stay in the exclusive Hardwood Suite at Palms Casino Resort - valued at $25,000 per night - that includes a $300 dinner at Scotch 80 restaurant, $300 in spa treatments and $100 in Free play.

UNLV's women's team is currently 11-1 and play Colorado State on Saturday while the men's team is 7-5 on the season and next visits San Diego State.

Published
Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

Home/NIL News