USC Star Duo Watkins and Ellis Sign NIL Deals with Morgan & Morgan Law Firm

JuJu Watkins and Boogie Ellis add America’s largest injury law firm to NIL portfolios
USC Star Duo Watkins and Ellis Sign NIL Deals with Morgan & Morgan Law Firm
USC Star Duo Watkins and Ellis Sign NIL Deals with Morgan & Morgan Law Firm /
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USC two biggest biggest stars - JuJu Watkins and Boogie Ellis - have partnered with America’s largest injury law firm, Morgan & Morgan on NIL deals.

The 5th-year senior Ellis - who just likely finished his USC career with a Pac-12 tournament loss - eclipsed the 2,000 point mark. He was named to the All-Pac-12 Second Team after averaging 16.6 points this season.

Watkins has earned numerous All-American and National Freshman of the Year honors after a historic first season with the Women of Troy. The nation's second-leading scorer (27 points per game) - behind Iowa's Caitlin Clark - Watkins led USC to a Pac-12 Tournament title and an expected top seed in the NCAA Tournament. 

The USC duo announced their latest NIL partnership with Morgan & Morgan via Instagram collab posts with the law firm.

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Morgan & Morgan has signed NIL deals with over 50 student-athletes nationwide, more than any other law firm. Their past athlete partners include upcoming first round NFL Draft pick Brock Bowers of Georgia and the entire Kentucky men's basketball team.

“We are honored to partner with JuJu, Boogie and the entire USC community," said Dan Morgan, partner at Morgan & Morgan. "JuJu and Boogie are some of the most elite athletes in their sport, and their determination to succeed aligns well with Morgan & Morgan’s values. We look forward to working with USC and the surrounding areas, and hope to continue to create additional partnership opportunities with Los Angeles athletes and organizations in the future.” 

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Ellis counts GOAT Fuel, Raising Cane's and Fletcher Jones Mercedes among his NIL partners, while Watkins has partnerships with the likes of Nike, NerdWallet, CELSIUS, Cash App, Ritz, Poppi, among many others.


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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com