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Washington NIL Marketplace Has Seen Massive Increase Ahead of National Championship

Huskies' marketplace powered by Opendorse has 274% increase ahead of the title game

Matt Wadleigh

Washington NIL Marketplace Has Seen Massive Increase Ahead of National Championship
Washington NIL Marketplace Has Seen Massive Increase Ahead of National Championship /
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The Washington Huskies are set to square off against the Michigan Wolverines in the College Football Playoff National Championship Game on Monday at NRG Stadium. 

As a result, the NIL resources for both programs have skyrocketed. According to Opendorse, their Washington NIL marketplace has seen a massive increase of 274% since they defeated Texas in the Sugar Bowl on New Year's Day. 

There are a ton of players listed on the marketplace, with most of them ranging from $10-$20 dollars. However, Elijah Jackson has some as low as $1. 

To no surprise, the stars are the most costly. Jalen McMillan has some starting from $56, and Rome Odunze has some beginning at $106, which makes sense for a player gaining serious traction as a potential top-10 pick in the 2024 NFL Draft. 

Huskies quarterback Michael Penix Jr., the Heisman Trophy runner-up and star in Seattle, has deals beginning at a price tag of $237 and as high as $825. 

With a national title on the line and in the final game of the current Pac-12 Conference era, the Washington Athletics NIL marketplace has been buzzing since a stunning win over Quinn Ewers and the Texas Longhorns. 

If they can defeat Jim Harbaugh and the undefeated Michigan Wolverines, expect the marketplace to go through the roof even more as they move to the Big Ten Conference in 2024. 

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Matt Wadleigh
MATT WADLEIGH

Matt Wadleigh covers the NIL on FanNation, writing about all of the topsy-turvy deals in the whacky world of college sports. Matt also works as a staff writer for Trojans Wire and Buffaloes Wire at USA Today and covers sports as a whole at ClutchPoints. In the past, Matt has written for various sites, including FanSided, Sportscasting, and many others. Matt attended Fresno State and is a Bulldogs fan through and through, but grew up in Southern California and still holds loyalties to the Padres, Chargers, Lakers, and Aztecs basketball. It's not always easy being a San Diego sports fan, but the future looks bright. Hopefully. 

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