5430 Alliance and Crocs Join Forces to Unveil Limited-Edition Black & Gold Clogs

CU Athletics continues its partnership with 5430 Alliance to release exclusive merchandise for die-hard Buff fans.

Nov 25, 2023; Salt Lake City, Utah, USA; Colorado Buffaloes athlete Travis Hunter (12) reacts after scoring a touchdown against the Utah Utes at Rice-Eccles Stadium. Mandatory Credit: Christopher Creveling-Imagn Images / Christopher Creveling-Imagn Images

In conjunction with Crocs, 5430 Alliance has just announced their intentions to release limited-edition black and gold Crocs, designed for Colorado fans everywhere.

5430 Alliance is the official NIL Collective for CU Athletics, and handles all sports and student-athletes that represent Colorado. As part of 5430 Alliance, Colorado athletes are able to build their brand with the positive support from the collective and surrounding businesses.

“This initiative supports our mission to empower CU student-athletes in the dynamic NIL landscape, creates innovative opportunities for athletes to connect with top brands, and offers Buffs fans a tangible way to engage with NIL and directly support our student-athletes," says Executive Director of 5430 Alliance, Natalie Sharp.

These limited-edition Crocs are just that: limited. Fans wishing to support their Buffs must place their orders by Nov. 30 in order to secure their new clogs. For that limited time, 15% of the proceeds collected will be put towards 5430 Alliance. The generosity of Crocs will serve to improve NIL dealings for Colorado student-athletes.

The pre-order window was only scheduled to be open for 15 days; making these Crocs truly one-of-a-kind for Buffs Nation. The official link to order these exclusive clogs can be found here.

Along with the opportunity for the athletes to work alongside major brands, this partnership opens the door for fans to be more directly involved in the support of their favorite athletes. CU Athletics has also held their fans in high regards, especially during the rise and fall of certain programs.

Front and center of this campaign are three Colorado Football athletes: Dallan Hayden, Nikhai Hill-Green, and Drelon Miller. These three were featured in the promotional content for the collaboration, and all of them received their own pair of limited-edition Crocs as part of the agreement.

Crocs Inc.'s corporate headquarters are located in Broomfield, CO, making them the perfect choice for Colorado athletes and fans. Their support for local organizations makes an impact in the world of athletics, especially for Colorado.

The deal was sparked with the intention of including fans in NIL dealings, and showing unique support through product placement. 5430 Alliance's goal is to make a lasting impact on the community and student-athletes attending Boulder.

The 5430 Alliance website also has opportunities for fans and donors to submit generous donations towards the NIL Collective. Membership opportunities are also available through 5430 Alliance; giving fans insider access to special giveaways, player meet and greets, and reduced pricing on select merchandise.

Corporate sponsors can also partner with 5430 Alliance to further their brand through CU Athletics. Blueprint Sports is the parent company for 5430 Alliance, powering NIL initiatives for over 25 athletic departments.