CHSAA and Triple Threat Partner on NIL Education for Athletes

CHSAA collaborates with Triple Threat Leadership to provide essential NIL education, guiding student-athletes through financial and branding decisions.

Oct 12, 2024; Boulder, Colorado, USA; Colorado Buffaloes mascot Ralphie runs on the field before the gale against the Kansas State Wildcats at Folsom Field. Mandatory Credit: Christopher Hanewinckel-Imagn Images / Christopher Hanewinckel-Imagn Images

As High School and College sports continue to grow and adapt, the Colorado High School Activities Association (CHSAA) has made a pivotal move by teaming up with Triple Threat Leadership to address the increasing complexities around Name, Image, and Likeness (NIL) deals.

This collaboration is set to provide CHSAA and its member schools with vital education on NIL and leadership development, helping student-athletes, coaches, and administrators alike manage the responsibilities and opportunities NIL presents.

In today’s environment, where young athletes are often thrust into the limelight, it's more important than ever for them to understand the financial and personal impact of NIL. Many of these student-athletes, still in their teens, are being offered chances to earn money from their name, image, and likeness, opportunities that come with significant financial responsibilities, more commonly associated with older, professional athletes.

Recognizing this, CHSAA’s partnership with Triple Threat Leadership is aimed at empowering athletes with a solid grounding in making smart decisions, aiming at reducing the risks tied to managing money and personal branding at such an early age.

In the press release, Dr. Scott Grant, founder of Triple Threat Leadership, LLC, highlighted the significance of this partnership, emphasizing the crucial role of the audience: “As we work collaboratively together to support the numerous stakeholders of Colorado's high school athletics and activities, we are excited to work together as they bring their mission of seeking excellence in academics, activities, and athletics to life!”

The partnership offers member schools a comprehensive NIL Policy Guide, a virtual webinar for school administrators, and discounted access to helpful tools like NIL Prep Kits and personal branding courses. These resources are crafted to help student-athletes succeed both on the field and in life by building financial literacy and branding skills that will benefit them far beyond their high school years.

CHSAA Commissioner Mike Krueger lauded the initiative, noting, "Our shared goal is to support schools and student-athletes in adhering to CHSAA’s policies and ensuring positive outcomes." He also emphasized Dr. Grant’s dedication to guiding schools and students through the evolving NIL landscape.

This collaboration arrives at a critical moment. As NIL becomes more widespread, young athletes are increasingly faced with complex financial decisions—decisions they may not be entirely prepared for. By integrating NIL education into high school sports, CHSAA gives its athletes a major advantage, ensuring they can handle their new responsibilities while avoiding common pitfalls.

In this new era of high school athletics, where financial opportunities are emerging at unprecedented levels, partnerships like the one between CHSAA and Triple Threat Leadership are crucial. They ensure that young athletes not only excel on the field but are also equipped to navigate the challenges of financial independence, paving the way for a promising future.