North Carolina's Collective Negotiated Slick NIL Deal For Incoming Lineman

North Carolina was able to get one of their incoming freshmen a nice NIL deal before he has even played a down for the program.

Oct 28, 2023; Atlanta, Georgia, USA; A detailed view of a North Carolina Tar Heels helmet on the field before a game against the Georgia Tech Yellow Jackets at Bobby Dodd Stadium at Hyundai Field / Brett Davis-USA TODAY Sports

As Name, Image, and Likeness continues to be a larger staple of collegiate athletics, there have been collectives created in coordinance with the schools to deal with funding and NIL aspects.

In the future, it's unknown how big of a role these groups will play as some oversight could finally be determined about how NIL will operate going forward, but as it stands right now, collectives play a massive part for all programs across the country.

North Carolina is no different.

As a national brand on the basketball court and a competitor in the ACC during football season, their collective called Heels4Life has been busy working on NIL deals for their athletes or prospective student-athletes.

In a roundup of deals that took place this past week, Jeremey Crabtree of On3 reported incoming North Carolina freshman Peter Pesansky has signed an NIL deal with NC Carpet Binding in an agreement that was orchestrated by the Heels4Life collective.

According to the report, the defensive lineman will promote the products on his social media accounts and on video and podcast appearances.

NC Carpet Binding is the world's largest manufacturer of carpet binding equipment.

Pesansky is coming in rated as a three-star by On3's Industry Ranking, listed as the 71st-best player at his position. He committed to North Carolina on April 24 in a battle that saw them beat out Wake Forest and Duke among others.

The monetary figure of this deal was not revealed, but it does offer something interesting when discussing recruiting.

Pesansky is an incoming freshman and has not played a down for the Tar Heels in his career, yet the collective negotiated an NIL deal for him. Whether that was a factor in his decision making to attend North Carolina is not known, but these types of deals have become more and more of a norm across the country.

With NIL continuing to expand, there is going to be more opportunities for every player to make money, not just the coveted recruits and high-profile athletes.