Ohio State Quarterback Gifts Teammates Flat Screen TVs for Holidays

Will Howard uses NIL to gift 130 Element Electronics TVs to entire Buckeye roster.
Dec 21, 2024; Columbus, Ohio, USA; Ohio State Buckeyes quarterback Will Howard (18) celebrates the win as he carries a rose after the game against the Tennessee Volunteers at Ohio Stadium. Mandatory Credit: Joseph Maiorana-Imagn Images
Dec 21, 2024; Columbus, Ohio, USA; Ohio State Buckeyes quarterback Will Howard (18) celebrates the win as he carries a rose after the game against the Tennessee Volunteers at Ohio Stadium. Mandatory Credit: Joseph Maiorana-Imagn Images / Joseph Maiorana-Imagn Images
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Ahead of a Rose Bowl rematch with No. 1 ranked Oregon, Ohio State quarterback Will Howard played the role of Santa to his teammates. Through a NIL partnership with Element Electronics, the Buckeyes' quarterback gifted 130 55" flat screen TVs to the entire football roster.

In his first - and only - season with Ohio State after transferring from Kansas State, Howard has led the Buckeyes to a 11-2 record and a No. 6 ranking in the College Football Playoffs. After throwing for over 3,100 yards and 29 touchdowns so far, the senior has made the ultimate holiday handoff to his teammates.

“It felt great to give my teammates something they can enjoy off the field,” Howard said in a statement from Ohio State. “We’ve all been grinding, and this is a fun way to show appreciation for the effort we put in together.”

“We wanted to make sure the players felt the love from Buckeye Nation,” added Founder and CEO of Element, Mike O’Shaughnessy, an Ohio State alum himself. “We hope that our gift of these smart Element Xumo TVs will serve as a reminder to them that Buckeyes are family and we are all with them in spirit during the holiday and playoff season.”

Ohio State beat Tennessee 42-17 in the first round of the College Football Playoffs with Howard throwing for 311 yards and two touchdowns. They next face the top-ranked Ducks in the Rose Bowl on January 1 at 5PM ET on ESPN.

In October, Ohio State fell to Oregon 32-31 so with a spot in the College Football Playoffs Semifinal ont he line, the Buckeyes are looking for revenge.


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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com