Texas Volleyball Star Signs Grocery Store NIL Deal

Standout volleyball player partners with H-E-B in a groundbreaking NIL deal, blending her athletic prowess with community impact.

Texas Volleyball outside hitter Madisen Skinner and Head Coach Jerritt Elliott celebrate throwing the ceremonial first pitches ahead of the Longhorns' game against the Texas A&M Aggies at the UFCU Disch-Falk Field in Austin, Tuesday, March 5, 2024. / Sara Diggins/American-Statesman / USA TODAY NETWORK

Madisen Skinner, a standout volleyball player at the University of Texas, has recently made headlines with her groundbreaking Name, Image, and Likeness (NIL) deal with H-E-B, a beloved grocery store chain in Texas.

Skinner, a native Texan, has established herself as one of the top players in the nation, boasting an impressive record that includes three NCAA championships and a ranking of fifth in points per set. Her talent on the court has garnered attention, but her commitment to community and hard work resonates deeply with H-E-B's values.

Ashwin Nathan, H-E-B's Group Vice President of Marketing & Payments, articulated this sentiment, stating in a press release, "At H-E-B, we've always believed in the power of community and the importance of nurturing local talent. Partnering with Madisen Skinner isn't just about aligning with a star athlete, it's about championing the values that make Texas great: hard work, dedication, and a commitment to giving back,"

For Skinner, this partnership is a chance to represent female college athletes and make a meaningful impact.

"Growing up in Texas, H-E-B has always been a big part of my family's life. It has always been more than just a grocery store to us, and I have lots of fond childhood memories. To be their first NIL partner and to represent female college athletes is an absolute honor," said Skinner. "This partnership aligns perfectly with my values of hard work, community service, and inspiring the next generation of athletes. I'm thrilled to work with H-E-B to make a positive impact both on and off the court."

The deal will begin with a charitable event at Del Valle ISD's Popham Elementary School on September 3, 2024. During this event, Skinner will engage with young athletes, distribute her favorite H-E-B products, and present a $10,000 donation to Brighter Bites, a nonprofit organization dedicated to combating childhood hunger in Texas. This initiative underscores the importance of giving back to the community and sets a positive example for aspiring athletes.

Looking ahead, Skinner's partnership with H-E-B holds great promise. It will involve various engagements associated with the University of Texas and the grocery chain, with further details to be announced.

This collaboration aims to inspire the next generation of athletes while promoting community involvement, a crucial aspect of Skinner's personal and professional ethos. The potential for future initiatives and the impact they could have on the community is a cause for excitement and optimism.