Top 25 College Quarterbacks Projected to Outearn Half of NFL QBs by 2025

According to a new Opendorse NIL report, the top 25 college quarterbacks will soon eclipse $1.3 million in annual earnings
Sep 23, 2023; Salt Lake City, Utah, USA; Utah Utes quarterback Cameron Rising (7) warms up before a game against the UCLA Bruins at Rice-Eccles Stadium. Mandatory Credit: Rob Gray-USA TODAY Sports
Sep 23, 2023; Salt Lake City, Utah, USA; Utah Utes quarterback Cameron Rising (7) warms up before a game against the UCLA Bruins at Rice-Eccles Stadium. Mandatory Credit: Rob Gray-USA TODAY Sports / Rob Gray-USA TODAY Sports

The quarterback is widely lauded as the single most impactful position in all of sports. An elite signal caller can make a bad team average and a good team great. One thing that fans of football learn very quickly is that exceptionally gifted quarterbacks are rare, and those few players who have the ability to lift teams to new heights are compensated heavily. A new annual NIL report from Opendorse supports this notion and projects that by the 2025-2026 college football season, the top twenty-five quarterbacks in FBS football will earn an average of $1,310,000 in total NIL compensation. 

When this projection is compared to the salaries quarterbacks make in the NFL, the average top quarterback in college will earn more in NIL earnings than the total cash (base salary plus other team payment) of sixty-one of the one hundred and nineteen active NFL quarterbacks –– put into percentages, that is more money than 51.3% of NFL signal callers. The projected 2025-26 NIL average compensation would slot in as the fifty-ninth-highest quarterback compensation in the NFL. For reference, this earning power would fall between Titans third-year backup Malik Willis, with a 2024 cash compensation of $1,407,300, and Lion's backup Hendon Hooker’s $1,299,778 total compensation. 

It is important to highlight the fact that salaries are not the only revenue streams that professional athletes have. NFL players’ total compensation also includes licensing their publicity rights in endorsement deals and passive royalty earnings through the NFLPA through jersey sales, trading cards, and appearances in video games. These figures can differ from athlete to athlete depending on their level of fame. While endorsement deals are hard to track, annual NFLPA royalty payments can range from $32,000 to Patrick Mahomes’s $3,600,000 2024 group licensing payout. 

This projection is important for forecasting future trends. The NFL only has thirty-two starting positions, and many franchises are not looking to replace their quarterbacks. This leaves very few spots for collegiate talent to make an impact as a starter and be compensated at the highest level. In the 2024 draft, first-round picks starting salaries ranged from $2,246,759 to $7,179,283, with signing bonuses between $5,807,036 to $25,537,132. 

For quarterback prospects with first-round potential, making the jump as an early entrant to the draft makes financial sense. For players projected to fall beyond the first or early second round, staying in school all four years was common to elevate draft stock, but now can also enable athletes to have more short-term earnings than they otherwise would as a mid-round pick. Spencer Rattler, the first quarterback in the 2024 draft taken outside of the first round, will make $795,000 in his first year as a pro and received a $336,480 signing bonus. 

In football and basketball, players who are not bona fide first-round talent are forgoing early entry at higher rates, largely due to staggering NIL payouts. The increased valuation of athletes, especially quarterbacks, will only exaggerate this trend. For fans of college football, this means that the sport will see an older and more talented core of quarterbacks and likely a better on-field product because of it. 


Published
Noah Henderson
NOAH HENDERSON

Professor Noah Henderson teaches in the sport management department at Loyola University Chicago. Outside the classroom, he advises companies, schools, and collectives on Name, Image, and Likeness best practices. His academic research focuses on the intersection of law, economics, and social consequences regarding college athletics, NIL, and sports gambling. Before teaching, Prof. Henderson was part of a team that amended Illinois NIL legislation and managed NIL collectives at the nation’s most prominent athletic institutions while working for industry leader Student Athlete NIL. He holds a Juris Doctor from the University of Illinois College of Law in Urbana-Champaign and a Bachelor of Economics from Saint Joseph’s University, where he was a four-year letter winner on the golf team. Prof. Henderson is a native of San Diego, California, and a former golf CIF state champion with Torrey Pines High School. Outside of athletics, he enjoys playing guitar, hanging out with dogs, and eating California burritos. You can follow him on Twitter: @NoahImgLikeness.