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Wingstop Builds Star-Studded March Madness NIL Roster for New Campaign

Tournament top seeds and All-Americans share their go-to Wingstop orders in new campaign capitalizing on March Madness.

Michael Ehrlich

Notre Dame guard Hannah Hidalgo (3) shoots the ball during the first round of the NCAA Women's Basketball Tournament between Notre Dame and Stephen F. Austin at Purcell Pavilion on Friday, March 21, 2025, in South Bend.
Notre Dame guard Hannah Hidalgo (3) shoots the ball during the first round of the NCAA Women's Basketball Tournament between Notre Dame and Stephen F. Austin at Purcell Pavilion on Friday, March 21, 2025, in South Bend. / MICHAEL CLUBB/SOUTH BEND TRIBUNE / USA TODAY NETWORK via Imagn Images

Wingstop restaurant chain has been a mainstay of the NIL era, partnering with star athletes across the country. With the NCAA Tournament in full swing and the Sweet Sixteen next on the docket, the chicken wing powerhouse has added new athletes to their growing roster.

The brand has signed a who's who of March Madness heading to the next round — including two-time All-American first team member Hannah Hidalgo of Notre Dame and first-team All-Big 12 honoree Caleb Love of Arizona — to share their favorite chicken wing flavors.

In the social media-based campaign, Hidalgo, the ACC Player of the Year and Defensive Player of the Year, highlights her choice of Sweet Chili Glaze, Hot Honey Rub, Lemon Pepper, Spicy Korean Q.

Love - the 2024 Pac-12 Player of the Year - fancies Hickory Smoked BBQ, Cajun, Lemon Pepper and Hot Honey Rub.

Additional members of Wingstop's NIL roster — and their preferred flavors — includes:
Bree Hall, South Carolina: Hot Honey Rub, Lemon Pepper, Louisiana Rub
Janiah Barker, UCLA: Lemon Pepper, Hawaiian, Hickory Smoked BBQ
Karter Knox, Arkansas: Hot Honey Rub, Sweet Chili Glaze, Lemon Pepper
Tahaad Pettiford, Auburn: Sweet Chili Glaze, Spicy Korean Q, Lemon Pepper, Hawaiian

Hidalgo made history this season as a back-to-back first-team All-American — with USC's JuJu Watkins — joining a very exclusive club of women's players that includes UConn legend Maya Moore and Oklahoma great Courtney Paris.

In past NCAA Tournaments, Wingstop has partnered with superstar college basketball players — especially women's players — including Texas All-American Rori Harmon and now-WNBA stars Angel Reese, Lexie Hull, Rhyne Howard, among others.

The college basketball stars' favorite flavors can be ordered now through Wingstop’s new Full Court Flavor Feast.

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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

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