NIL Schools

Mar 30, 2025; Birmingham, AL, USA; South Carolina Gamecocks head coach Dawn Staley cuts the net after the South Carolina Gamecocks win over the Duke Blue Devils at an Elite 8 NCAA Tournament basketball game at Legacy Arena.

South Carolina, Coach Dawn Staley Use NIL To Support Practice Squad Members

South Carolina's legendary coach levels up the Highlighters' NIL partnership with OOFOS for the NCAA Tournament.

NIL News

South Carolina, Coach Dawn Staley Use NIL To Support Practice Squad Members

South Carolina's legendary coach levels up the Highlighters' NIL partnership with OOFOS for the NCAA Tournament.

Recent Articles

Mar 18, 2025; Charlotte, North Carolina, USA; Atlanta Hawks guard Trae Young (11) just before the start of the first quarter against the Charlotte Hornets at Spectrum Center

NIL News

NBA Star Trae Young Becomes Assistant GM for Oklahoma Sooners in Latest NIL Shake Up

Trae Young has accepted the role of assistant general manager for the Oklahoma Sooners.

Mar 27, 2025; Newark, NJ, USA; A view of March Madness signage and the court before an East Regional semifinal of the 2025 NCAA tournament between the Alabama Crimson Tide and the Brigham Young Cougars at Prudential Center.

NIL News

Major Fast Food Chain Signs NIL Roster of NCAA Tournament Equipment Managers

Wendy's announces partners with equipment managers from Florida, Auburn, among others

Mar 8, 2025; Provo, Utah, USA; Utah Utes center Lawson Lovering (34) holds the ball away from Brigham Young Cougars center Keba Keita (13) and forward Mawot Mag (0) during the first half at Marriott Center. Mandatory Credit: Rob Gray-Imagn Images

NIL News

Utah Utes Hire NBA Exec Wes Wilcox as GM to Lead NIL Era Basketball Rebuild

The Utah Utes name NBA veteran Wes Wilcox as basketball GM, signaling a shift toward pro-style roster management in the NIL and revenue-sharing era.

Dec 6, 2024; Boise, ID, USA; Boise State Broncos running back Ashton Jeanty (2) is interviewed by Fox Sports reporter Allison Williams after the game against the UNLV Rebels at Albertsons Stadium. Boise State beats UNLV 21-7. Mandatory Credit: Brian Losness-Imagn Images

NIL News

Smaller Schools Can Stay Competitive by Turning NIL Merch into Rev Share Dollars

By acquiring player's NIL licensing rights for merchandise, non-Power 4 schools can unlock new revenue streams and boost their competitive edge in revenue sharing

Mar 18, 2025; Dayton, OH, USA; St. Francis (Pa) Red Flash guard Daemar Kelly (5) celebrates a play with guard Riley Parker (11) in the second half against the Alabama State Hornets at UD Arena. Mandatory Credit: Rick Osentoski-Imagn Images

NIL News

Saint Francis Drops to Division III One Week After March Madness Appearance

Saint Francis University will play the 2025-26 season in the NEC before reclassifying to Division III athletics.

Apr 6, 2024; Glendale, AZ, USA; North Carolina State Wolfpack mascot performs against the Purdue Boilermakers in the semifinals of the men's Final Four of the 2024 NCAA Tournament at State Farm Stadium. Mandatory Credit: Robert Deutsch-Imagn Images

NIL News

NC State Welcomes New Coach as OKC Thunder Scout Linked to GM Job

Wade’s hiring excites Wolfpack fans, but Slater’s reported GM role could be the key to success in college basketball’s new rev-share era

Alabama Crimson Tide head coach Nate Oats and guard Mark Sears (1) take questions during a press conference ahead of their NCAA Tournament First Round game at Rocket Arena on Thursday, March 20, 2025, in Cleveland, Ohio.

NIL News

Rethinking College Basketball Scholarships, Roster Construction Amid NIL Changes

As new NIL revenue-sharing rules and scholarship increases take effect, college basketball programs must rethink their approach to roster construction and player compensation

NIL News

BYU Cougars Basketball Star Highlights Famous Tater Tots Legacy in Creative NIL Deal

BYU Cougars basketball forward Richie Saunders is using his famous family name to his advantage in an NIL deal that ties into March Madness.

NIL News

Top NCAA Coach Shares Candid Thoughts on Transforming NIL Landscape

Tulane Green Wave head coach Jon Sumrall joins expert panel to discuss NIL opportunities and challenges in college football.

Mar 12, 2025; Kansas City, MO, USA; West Virginia Mountaineers coach Darian DeVries watches game play during the first half against the Colorado Buffaloes at T-Mobile Center. Mandatory Credit: William Purnell-Imagn Images

NIL News

NCAA's NIL Regulations Push States Into a Novel Prisoner's Dilemma

As the NCAA attempts to regulate NIL compensation, state-level defection creates a game theory dilemma that threatens the stability of college athletics

NIL News

Auburn Tigers Local Business Owner Capitalizes on NIL Space and Licensing

Scarlet and Gold CEO Megan Smalley details how NIL has changed the game for local businesses and why platforms like Shopify are crucial.

NIL News

Clemson Tigers Soccer Stars Celebrate Women’s History Month With New NIL Campaign

Clemson women's soccer standouts sign lucrative NIL deal that empowers female athletes in college sports and supports their entire team.

Nov 23, 2024; Baton Rouge, Louisiana, USA; LSU Tigers head coach Brian Kelly reacts to a play against the Vanderbilt Commodores during the second half at Tiger Stadium.

LSU Tigers See Massive Jump in NIL Resources Since Losing Elite QB Recruit

There may have been a bright side to the LSU Tigers massive recruiting loss.

Iowa State Cyclones' forward Addy Brown (24) looks for a shot around Houston Cougars guard Summer Bostock (8) during the third quarter in the Big-12 women’s basketball at Hilton Coliseum on Wednesday, Feb19, 2025, in Ames, Iowa.

NIL News

New Fast-Food Endorsement Makes NIL Deals with 12 Collegiate Athletes

The fast-food chain has extended new NIL deals to student-athletes from Iowa, Kansas, Alabama, Tennessee and North Carolina.

NIL News

Kentucky Wildcats Basketball Team Waterboys Cash In on Unique NIL Deal

The team managers for Kentucky Wildcats college basketball have found a hilarious way to capitalize on their NIL presence.

Oct 12, 2024; Laramie, Wyoming, USA; A general view of San Diego State Aztecs helmets against the Wyoming Cowboys during the fourth quarter at Jonah Field at War Memorial Stadium.

NIL News

San Diego State Partners With AI-Powered Athlete Platform for NIL Tracking

Aztecs to use athlete marketing intelligence platform Out2Win for advanced NIL tracking

The Northern Kentucky Norse senior Trevon Faulkner carries the Horizon League Championship Trophy as basketball team returns to campus at Truist Arena in Highland Heights, Ky., on Wednesday, March 8, 2023. The Northern Kentucky Norse won an automatic berth to the NCAA Championship with a 63-61 win over Cleveland State in the Horizon League Tournament finals.

Nku Norse Championship Return

NIL News

Horizon League Bets on NIL Revenue-Sharing to Boost National Relevance

As the Horizon League embraces revenue-sharing, non-revenue athletes may pay the price

Mar 8, 2025; San Francisco, California, USA; Golden State Warriors guard Stephen Curry (30) looks at forward Gui Santos (15) after defensive stand against the Detroit Pistons in the third quarter at Chase Center. Mandatory Credit: David Gonzales-Imagn Images

NIL News

Stephen Curry Joins Alma Mater as Assistant GM, Launches Major NIL Fund

Golden State Warriors star Stephen Curry joins Davidson as assistant GM, leading player development and launching an eight-figure fund

Florida Gators head coach Billy Napier and Florida Gators quarterback DJ Lagway (2) watch during spring football practice at Heavener Football Complex at the University of Florida in Gainesville, FL on Thursday, March 6, 2025. [Matt Pendleton/Gainesville Sun]

NIL News

Florida Gators Superstar Makes Major NIL Contribution to Women's Sports

On International Women's Day, Florida Gators' star QB DJ Lagway is giving back to his fellow UF athletes in a big way.

NIL News

Mountain West Conference Explores NIL Revenue-Sharing Salary Floor

As the Mountain West navigates major transitions and legal uncertainties, it plans to implement NIL revenue-sharing salary floors, addressing financial disparities across its schools

NIL News

Exclusive: UCLA Bruins' Kiki Rice Builds Responsible NIL Legacy With TurboTax

UCLA Bruins point guard Kiki Rice has been a trailblazer in the NIL and college basketball landscape both on and off the court.

NIL News

Hofstra Men’s Lacrosse Team Scores Landmark NIL Deal Changing Player's Trajectory

Thanks to fellow Pride alum Joe Rinaldi and Cheryl Weaver-Ewing, the Athlete Amplifier partnered with Hofstra Men's Lacrosse Team to fairly compensate players and work with Quantum Financial Advisors to set up investment accounts with Charles Schwab & Co.

Indianapolis Mayor Joe Hogsett and Charlie Baker, President, NCAA hold a special proclamation during a press conference celebrating the 25 year anniversary of the NCAA moving its national office to Indianapolis on Tuesday, Aug. 13, 2024, at the NCAA Headquarters in Indianapolis.

NIL News

House V. NCAA Settlement Final Approval Motion Filed Amid Criticism

The $2.8B House v. NCAA settlement nears final approval, but critics argue its NIL cap, roster limits, and fairness raise major concerns

Indiana's Trey Galloway (32) celebrates during the Indiana versus Penn St. mens basketball game at Simon Skjodt Assembly Hall on Wednesday, Feb. 26, 2025.

NIL News

New NIL Social Media Video Series Highlights College Basketball Athletes

Team Fifth Third was announced, highlighting the backstories of 26 student-athletes excelling in the industry.