F1 Academy Announces Huge New Official Partner Ahead Of 2024 Season

F1 Academy confirms a groundbreaking partnership with beauty brand Charlotte Tilbury.

In a significant development for the F1 Academy, a groundbreaking partnership with Charlotte Tilbury has been unveiled, marking a first in the realm of global sports sponsorships for the beauty giant. 

Key Takeaways:

• Charlotte Tilbury becomes the first female-founded beauty brand to officially partner with F1 Academy, embarking on its inaugural global sports sponsorship.
• The partnership aims to inspire confidence and empower young women, highlighting the achievements of F1 Academy drivers and the opportunities within motorsport.
• Shared values of empowerment and the pursuit of dreams underpin this historic collaboration, promising to broaden the sport's appeal among young women.

F1 Academy Press Image

The F1 Academy and Charlotte Tilbury have joined forces in a landmark partnership, setting the stage for an exciting 2024 season. With a shared commitment to empowerment and the celebration of female excellence, both entities are poised to inspire a new generation of women in motorsport.

Charlotte Tilbury, a brand synonymous with confidence-boosting beauty products, aligns perfectly with the F1 Academy's mission to encourage young women to pursue their dreams, regardless of obstacles. 

F1 ACADEMY™ announces milestone partnership with Charlotte Tilbury!@f1academy x @CTilburyMakeup ✨#F1ACADEMY https://t.co/r3LAnQXrZw

— F1 Academy (@f1academy) February 16, 2024

F1 Academy managing director Susie Wolff expressed her enthusiasm for the collaboration, emphasising the academy's dedication to transforming access to motorsport for young women. She commented in the press release:

“At F1 ACADEMY we want young women and girls to feel confident to chase their dreams, no matter the odds. We are on a mission to transform access to our sport, celebrate trailblazing female pioneers in our industry, and inspire a new generation of young women to pursue a career in motorsport.

“It’s a huge privilege to be partnering with Charlotte Tilbury, a brand whose values align so closely to our own. I want to thank Charlotte for believing in our mission and enabling us to reach a new audience of young women to showcase the opportunities available to them in our sport. Our message to them is simple: dare to dream.”

F1 Academy Press Image

Charlotte Tilbury echoed Wolff's sentiments, expressing her excitement about supporting young female drivers through this partnership. 

“Empowering everyone, everywhere to unlock the magic of confidence has always been my passion and purpose – a value shared by Susie Wolff and F1 ACADEMY. My brand was created for everyone, everywhere, and as a female-founder I’m thrilled that we’re the first ever beauty brand to support these powerhouse drivers through our partnership with the F1 ACADEMY. We are standing proudly behind the incredible young women making waves in the fast-paced world of Formula 1.

“Motorsport has a huge female following, and the drivers of F1 ACADEMY are already increasing representation and diversity in the sport. With this partnership, we will use our global platform to elevate this new generation of fearless young female drivers and open up the traditionally male-dominated world of motorsport to even more talented young women.

“This partnership celebrates the strength, determination, and the undeniable power of female excellence. It’s all about the winning and “Dare to Dream it” mindset! I always say you can makeup your destiny - which is why we made it the empowering mantra of this partnership – it’s even emblazoned on our F1 ACADEMY race car! Get ready to race towards your dreams, darlings, and makeup your destiny!”

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