F1 News: AlphaTauri To Undergo Huge Changes With Potential Name Change On Horizon

Red Bull Racing confirms ownership of AlphaTauri while planning to expand operations in the UK, potentially leading to a name change for the team in the future.
F1 News: AlphaTauri To Undergo Huge Changes With Potential Name Change On Horizon
F1 News: AlphaTauri To Undergo Huge Changes With Potential Name Change On Horizon /

In a recent development, Red Bull Racing has confirmed that they will retain ownership of the Italy-based team, AlphaTauri, after a period of uncertainty. However, changes are on the horizon as the Faenza-based team plans to shift a significant part of its operations to the United Kingdom, and even a name change may be in store for the team. 

According to Helmut Marko, advisor to Red Bull Racing, the decision has been made to keep AlphaTauri as a fully owned subsidiary of Red Bull and continue managing it as a junior team. Despite this decision, it is clear that some changes will be coming.

"The decision has been made. AlphaTauri will remain fully owned by Red Bull and will continue to be managed as a junior team," Helmut Marko confirmed. 

To maximize synergy within the Red Bull group while complying with regulations, Red Bull CEO Oliver Mintzlaff has opted to increase the number of staff based in the UK. Currently, AlphaTauri's aerodynamics department is situated in the English town of Bicester, and more personnel will be deployed there. However, it's important to note that the team's management, including the successors to current team boss Franz Tost, Laurent Mekies and Peter Bayer, will remain in Faenza.

While the specifics are yet to be determined, the possibility of a future name change for the team is being considered, according to Formel1.de. Currently, the team bears the name of Red Bull's fashion brand, AlphaTauri. However, the German website has been informed that this name might be replaced in the future.

This decision marks a strategic move for Red Bull Racing and AlphaTauri as they aim to improve the performance of the latter with the 2023 season being mildly unsuccessful for the team. It makes complete sense to realign the two teams in a more synchronised manner. 


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Alex Harrington
ALEX HARRINGTON

Alex is the editor-in-chief of F1 editorial. He fell in love with F1 at the young age of 7 after hearing the scream of naturally aspirated V10s echo through his grandparents' lounge. That year he watched as Michael Schumacher took home his fifth championship win with Ferrari, and has been unable to look away since.