F1 News: Alpine's New Las Vegas Livery To Celebrates Its Partnership With Palace Kappa

It is called Palace Kappa for Alpine.

Alpine showcased a special one-off livery for the Las Vegas Grand Prix after making a public announcement of its deal with two clothing brands under the name Palace Kappa for Alpine.

The innovative collaboration with skate and streetwear brand Palace aims to introduce a new design collection produced by Italian sportswear brand Kappa. Thus, the A523 F1 car will sport a unique livery designed by Palace for the Las Vegas GP. 

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In addition, drivers Pierre Gasly and Esteban Ocon will sport racing suits in line with the special theme. As for the Alpine crew, they will also sport a special Palace Kappa for Alpine team kit this weekend.

The deal has made an apparel capsule collection available exclusively in Las Vegas at the Venetian shop, launching on 16th November. Globally, it will be available at Palace from Friday, 17th November.

Speaking of the cars, they mostly sport the Alpine colors, but if you look closely, there's Palace branding toward the front. More than a Las Vegas theme that most other teams have gone for, Alpine has focussed on the overall vibrance by popping the team colors on prominent areas. 

A statement from Palace read:

“We are so hyped to be kitting out BWT Alpine F1 Team’s car, drivers and pit crew for the Las Vegas Grand Prix: a street race at night in one of the most mental and beautiful places on Earth.”

David Gendry, VP of Alpine Sponsoring, Partnerships, and Communications added:

“We are super excited to unveil this unique collaboration with iconic brand Palace together with our partner Kappa. It was a first for Alpine to work on such a co-project where trendy fashion meets sports brands so perfectly.

"The creative process and exchanges these past few months have been incredible and it is with great pride that we unveil a unique livery for the A523, inspired by the desert that surrounds Las Vegas. The team will also proudly wear the Palace Kappa for Alpine team kit this weekend.”