F1 News: Haas Boss Set To Produce American Comedy Sitcom With CBS

The main character of the show will be like Guenther Steiner in real life.

As per a report by Deadline, CBS is in the process of developing a workplace comedy show with Haas team principal Guenther Steiner, who will be the non-writing executive producer of the show. 

The functional series will be representing the world of sports. The main character of the 'single-camera workplace comedy’ will feature a Steiner-like personality, who will be the head of the team. 

Steiner gained widespread recognition after appearing on the F1 documentary 'Drive To Survive' on Netflix. His straightforward and no-nonsense style was highlighted in the behind-the-scenes footage.

His lively way of speaking, especially when he's recorded for the show, has made him very popular with fans. Many of his colorful expressions, even the ones with strong language, have ended up on T-shirts.

In an interview earlier this year with The Independent, Steiner revealed that he was not good at acting. He said:

“I’m not good at acting, I just do my job and if they film it all that’s fine. It’s all very transparent.

“We sometimes make a meal of things but very rarely. It’s real. I think people like the honesty too.”

Motorsport Career

Steiner, an Italian-American team boss, embarked on his career in motorsports as a rally mechanic before taking on management roles with the Top Run, Jolly Club, and Prodrive’s customer team Allstar, before becoming the director of engineering for Ford’s World Rally Team in the WRC.

His brief but initial position in F1 was as the managing director of Jaguar Racing in 2001. After working with Opel in the DTM, he joined Red Bull Racing in 2005, where he briefly served as its technical operations director.

Steiner has been at the helm of the Haas F1 Team since its establishment in 2014, entering the F1 circuit in the 2016 season. During his leadership, the team established technical partnerships with Ferrari and Dallara. The team achieved its best performance by securing fifth place in the Constructors' Championship in 2018.

Speaking on the passion for his job of being the boss of an F1 team, he told Motorsport.com:

“This is not a job. If you do it for the money, there are a lot of jobs which pay you more that you don’t have to work as hard at.

“So it needs to be a passion, you need to be interested and really like it otherwise there’s no point, you’d come here and be leaving in a few years.”