F1 News: Haas F1 Team Leaves Fans Disappointed After New Logo Reveal

"It looks so bad"

Haas has revealed its latest logo with new title sponsor, MoneyGram, and fans are less than impressed. 

It was revealed last year that Haas had managed to secure new title sponsor, MoneyGram, with a multi-year deal. MoneyGram are a money transfer company and will have their logo featured on the cars as well as the team logo changing to incorporate them. 

Haas took to Twitter to reveal the new logo to the fans which shows the MoneyGram logo within the circle around the 'H'.

#NewProfilePic pic.twitter.com/wpXUWf17X0

— MoneyGram Haas F1 Team (@HaasF1Team) January 4, 2023

The new logo does not seem to have gone down well with fans, one commented:

"It looks so bad sorry. It's pixelated and it doesn't even fit into that profile picture circle."

Another user commented on Mick Schumacher's departure from the team. They wrote:

"I'm now glad Mick doesn't have to drive under this monstrosity"

F1FAll.com posted to Twitter:

"New Haas logo... *throws up in mouth*"

New Haas logo... *throws up in mouth* #f1 #f12023 pic.twitter.com/O1AJzCwPDJ

— F1FAll (@F1fAllOfficial) January 4, 2023

Haas also shared the making of the logo:

"Introducing the bold new @MoneyGram Haas F1 Team"

Introducing the bold new @MoneyGram Haas F1 Team 🔴⚫⚪#HaasF1 #MoneyGramDrivesYou pic.twitter.com/Ryuj9xM38E

— MoneyGram Haas F1 Team (@HaasF1Team) January 4, 2023

Since Haas' F1 debut in 2014, they have had three title sponsors and the first two have ended up being fairly controversial. 

Rich Energy was the teams title sponsor in 2019, however, this partnership ended part way through the season after the energy drinks company failed to pay Haas. 

After Rich Energy, the team signed a contract with Uralkali as their sponsor. However, the team cut ties with the Russian company, which is owned by Dmitry Mazepin, after Russia invaded Ukraine. They also dropped Nikita Mazepin as a driver at the same time, for the same reason. 

Haas team principal, Guenther Steiner, has spoken about the new partnership with MoneyGram. He explained:

“We’re delighted we’ve hit January and will now officially be known as MoneyGram Haas F1 Team. When we announced MoneyGram’s title partnership with us back in October at the United States Grand Prix, this was the date we looked forward to as it’s a new year and a new name for us, complete with a new logo to launch.

"We have an exciting few weeks ahead with the livery reveal and then the launch of this year’s car, the VF-23, coming soon.

“After that we’re into pre-season testing then the season begins in earnest in Bahrain. Everyone at MoneyGram Haas F1 Team is raring to go alongside our new driver line-up of Kevin Magnussen and Nico Hülkenberg.

"I know MoneyGram’s partnership and activation around the team will appeal to their existing customer base while offering truly global opportunities to reach out to new customers through the Formula 1 season. We can’t wait to get started. MoneyGram Haas F1 Team – it has a good ring to it!”