F1 News: Haas Release VF-24 Livery In First Official Launch Of The Year

Haas has unveiled its 2024 contender.

Haas has revealed their new livery for the VF-24 for the upcoming 2024 F1 season, becoming the second team to reveal its new look of the year after McLaren's surprise livery reveal last month.

Releasing the car on social media and in a press release, it features a predominantly carbon fibre black design with white and red accents. The title sponsor MoneyGram logo has taken pride of place on the front wing and the intake, whereas, Haas features on the rear wing.

It's here! Introducing the VF-24 🫶#HaasF1 pic.twitter.com/bnm8vjsmvC

— MoneyGram Haas F1 Team (@HaasF1Team) February 2, 2024

After ending the 2023 season in tenth position in the Constructors' Championship, the American team is keen to turn things around in 2024. A huge part of this shake-up was ending the contract with former team principal Guenther Steiner. The team continues with its current driver line-up of Kevin Magnussen and Nico Hulkenberg, both of whom have contracts running until the end of the year.

Team owner Gene Haas commented on the livery in a press release from the team:

“I’m looking forward to seeing the VF-24 running and racing – a sentiment I know I share with our partners and indeed the entire team.

“In Nico Hulkenberg and Kevin Magnussen, we also know we’ve got a great pair of drivers behind the wheel, their experience will prove invaluable again as we develop our program through the year.

"We’ve used the off-season to put the processes in place to be better and ultimately improve our overall performance. Soon we get to see how we’re doing."

New team principal Ayao Komatsu, explained:

“We’re realistic about our expectations for the VF-24 to start but it’s still an exciting moment in any Formula 1 season to showcase the car.

“There’s a lot of work ahead of us to make progress and increase our performance but everyone here is highly motivated and eager to get on track with the VF-24.

"I know we’ll be maximizing our time in Bahrain with all the various items we need to push through. Bottom line, we can’t wait to get going and get the season underway.”

Alex Holmes, MoneyGram Chief Executive Officer, also mentioned:

“As we head into our second year of title partnership with the team, we’re extremely proud that our name and logo are such an integral part of the beautifully designed VF-24.

“Last year, our partnership helped MoneyGram to deliver cut-through branding, accelerate brand awareness and boost customer engagement, so we’re excited to see what this season has in store.

"With just about a month until the first race on the 2024 calendar, we can’t wait to cheer on the MoneyGram Haas F1 Team!”

The next car reveals will be Stake and Williams on February 5.

Haas Press Image

Haas Press Image

Haas Press Image

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