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F1 News: Hugo Boss Livery Rendered Ahead Of Rumoured AlphaTauri Announcement

The F1 community eagerly anticipates AlphaTauri's title sponsor reveal, with a fan-rendered Hugo Boss livery heightening the excitement.

Lydia Mee

F1 News: Hugo Boss Livery Rendered Ahead Of Rumoured AlphaTauri Announcement
F1 News: Hugo Boss Livery Rendered Ahead Of Rumoured AlphaTauri Announcement /

In the wake of AlphaTauri's anticipated title sponsor announcement, a fan's render of a Hugo Boss-inspired livery has taken centre stage. The F1 community is eagerly waiting for the impending AlphaTauri title sponsor reveal, with Hugo Boss and Adidas as the rumoured front-runners.

Key Takeaways:

  • AlphaTauri, previously known as Toro Rosso, is poised for a second name change as they gear up to introduce a new title sponsor for 2024.
  • Hugo Boss and Adidas are currently the speculated contenders for the title sponsorship, heightening anticipation around the team's next move.
  • A talented fan and graphic designer shared a striking vision of what a Hugo Boss-themed AlphaTauri livery might look like.

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The world of Formula 1 is no stranger to change, with teams, drivers, and sponsors constantly evolving. Among the teams that have experienced this transformation is AlphaTauri. Since their entry into F1 as Toro Rosso in 2006, they underwent a significant re-brand in 2017, adopting the AlphaTauri moniker. Now, as 2024 approaches, another significant shift is on the horizon for the team.

Hugo Boss Livery - Shaurya Nayar Design
Shaurya Nayar Design

Recently, AlphaTauri confirmed that they are on the hunt for a new title sponsor, a move that will spark a name change. While no official announcement has been made, industry whispers point to two globally renowned brands, Hugo Boss and Adidas, as potential candidates. Fans, analysts, and enthusiasts are eagerly awaiting the Austin GP weekend, where it's reported the team might reveal their next chapter.

A fan and graphic designer took matters into their own hands. Presenting a glimpse into what might be, the designer shared a render of an AlphaTauri car donned in a sleek Hugo Boss livery. The bold white design features black and gold accents with 'Boss' on the top of the rear wing and 'Hugo Boss' on the underside. 

F1 Rumour: Red Bull And Hugo Boss Deal Almost "Concluded" As Fashion Brand Sets Sights On AlphaTauri

As the Austin GP weekend approaches, all eyes will be on AlphaTauri, awaiting their announcement and the future direction of the team.

Hugo Boss Livery - Shaurya Nayar Design
Shaurya Nayar Design
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Lydia Mee
LYDIA MEE

Lydia is the lead editor of F1 editorial. After following the sport for several years, she was finally able to attend the British Grand Prix in person in 2017. Since then, she's been addicted to not only the racing, but the atmosphere the fans bring to each event. She's a strong advocate for women in motorsport and a more diverse industry. 

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