F1 News: Las Vegas GP 2023 Goes Green with Liquid Death Partnership Announcement
Drinks brand Liquid Death, known for its unique blend of health, sustainability, and humour, is set to mark its presence at the upcoming Las Vegas Grand Prix. Announcing its official partnership, Liquid Death promises to bring its diverse range of water products to this prestigious racing event, ensuring fans remain refreshed throughout.
From November 16th to 18th, fans will be introduced to Liquid Death's "irreverent style." They can expect an array of unique fan interactions, including special photo opportunities. Moreover, all grandstand and general admission tickets will come inclusive of Liquid Death’s still, sparkling, and flavoured water offerings.
Listen To The Latest Driven Mad Podcast Episode
Liquid Death's dedication goes beyond mere hydration. With a mission to bring “Death to Plastic,” the brand has committed to packaging its products in infinitely recyclable tallboy cans. These cans contain "20 times more recycled material per container than plastic."
By opting for this sustainable packaging, Liquid Death aligns with Formula 1's dedication to environmental responsibility. Attendees of the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX will not only experience racing at its finest but will also partake in an eco-friendly initiative.
Chief Executive Officer of Las Vegas Grand Prix, Renee Wilm, has explained in a press release:
“Both Formula 1 and Las Vegas Grand Prix, Inc. are devoted to sustainability and the use of only recyclable and compostable materials at our event, so it was a natural fit to partner with a like-minded brand.
"We can’t wait for fans to enjoy Liquid Death beverages all weekend long and further our commitment to reducing plastic consumption.”
Mike Cessario, Co-founder & CEO of Liquid Death, also commented:
“We’re excited to partner up with the debut of the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX to bring our Liquid Death brand of humor and healthy beverages to thousands of passionate fans of Formula 1 racing.
"Through bringing our unique brand of infinitely recyclable tallboy cans of mountain water and flavored sparkling with agave, we’re adding more laughs, health, and sustainability to an already insanely awesome event.”